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Re: Web advertising
Hi Gene: I agree with you. You always want customers to focus on your site,
esp. if you are selling your own products. The purpose of your site is to
sell your products, not advertise what others have to sell. The point of any
web site is getting your "most wanted response". Yours is to promote your
nursery and sell its products. I were in your position, there is no way I
would put ads on my site either.
I don't have a nursery and I don't sell products on my site: rather, I'm
what some call an "infopreneur", essentially a publisher, except that I
publish on the web, instead of putting out a monthly print magazine. I
create spaces for Google to put ads and this creates revenue for my site.
My most wanted response is for people to spend a little time on my site,
say, looking at information about growing peonies, and then clicking on a
Google ad from a nursery or grower that sells those plants. One hopes it's a
win-win-win for the reader (who finds what she's looking for, whether
information about how to grow something or where to find a given plant or
garden product), the advertiser (who gets word out to potential customers
about what they've got to sell), and me, the publisher, who earns some
revenue from the ads.
It's the way advertising has always worked, except that the web and Google
have made it possible for low overhead desktop publishers like myself to be
more entrepreneural than just doing the dollar-a-word thing as writers for
hire.
Cheers, Yvonne
Gene wrote:
> I do not have a single ad on my web site and will not have one.
> Consideration is given to the concept about once a year, because of all
> the
> money I am told I am "loosing". Always the same answer... no. I am not
> crazy
> about ads on others sites when I am trying to place an order, so I assume
> my
> customers feel the same. They can place an order in peace without
> interruption or distraction. I want customers to stay focused on my site.
> Period.> www.munchkinnursery.com
> genebush@munchkinnursery.com
> Zone 6/5 Southern Indiana
>
>
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