Re: Urban Outfitters gets into the gardening/landscaping biz

**K* M* <k*@iol.ie>**

> Towards the end of the story are quotes from Bruce Butterfield,   
> organization
> research director for the National Gardening Association, about  
> the  annual
> gardening-and-landscaping-related spending, followed by this  comment:
> "... the 18-to-34-year-olds, the kids of the baby boomers, aren't into
> gardening. If it doesn't have a mouse, they don't want to know  
> about it."
>

Here in Ireland this holds true until the day after they get married,  
get pregnant and move from the apartment to the house with a garden.  
At which point they want an outdoor entertaining space. And once they  
start entertaining they want both the decoratives to show off with  
and the fresh picked herbs and salads just like on the lifestyle  
programmes. In the last year or two I've noticed that while once my  
courses were filled with older gardeners honing skills now I'm  
finding a room full of thirty somethings.

kathryn
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