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News items

Title: News items


* Monrovia Growers in Azusa, Calif., launched a premium plant campaign in
garden centers this season. Its goal is to teach retail staffers and
consumers how to differentiate quality nursery products. The campaign will
include educational banners, brochures and videos. "For a brand to attract
loyal customers, it must have differentiating features that truly set it
apart from all other competitors," said Pam Wasson, Monrovia v.p. of
marketing. "But in the case of plants, the difference may not be so
obvious, especially since a plant's entire root system is hidden in the
container." http://www.monrovia.com

* PlantFind will premier its Virtual Trade Show (VTS) feature at Western
Expo, Oct. 22-23 in Las Vegas. VTS will allow people unable to attend the
show to view exhibitors' products and preview a show weeks in advance. VTS
will be a feature at many hort. trade shows in 2004, said Michael Ferraro,
PlantFind pres.. Western Expo is hosted by Calif. Assoc. of Nurseries and
Garden Centers. http://www.plantfind.com ; http://www.cangc.org
 
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