Re: How to refer to trademarked plant names?

**F*@aol.com**

Danielle,
all well and good and helpful except for your closing statement. If Pretty  
Much PicassoTM is a trademarked name, and 'BHTUN31501' is  the cultivar 
name, then Pretty Much Picasso, with or without the TM, does  not belong in 
single quotes under any circumstances. Single quotes denote  a cultivar name.
JF

In a message dated 6/16/2009 7:17:40 P.M. Eastern Daylight Time,  
danielle@provenwinners.com writes:

Chris -  

Thanks for bringing this to our attention. Typically, the cultivar  name
always following the trademarked or registered name on our site. There  was 
a
manor glitch and it wasn't showing up, but it is now.

Like you  mention in your email, the "stupid, nonsensical" cultivar name  is
'BHTUN31501' which typically refers to the breeding company and  the
selection number of the plant from trials. The cultivar name has now  
evolved
to be more of an identification tag then a plant name since  trademarking 
and
registering names have come along. You see this with many  varieties from
different companies such as:

Endless Summer® The  Original - 'Bailmer'
Knock® Out Rose - 'Radrazz'

The reason that the  cultivar can not be 'Knock Out' is because it can then
not be trademarked  and anyone in the horticulture industry could use that
name. We could have  'Knock Out' Hydrangea and 'Knock Out' Clematis - now
wouldn't that be  confusing.

The trademarked and registered plant names are how companies  plan to 
promote
them through advertising. When Diamond Frost® first came  out, if all 
writers
referred to it as 'Inneuphdia' - your readers wouldn't  have any idea what
plant it was in relation to the advertising plus when  they would go into
garden center looking for it calling it by 'Inneuphdia'  neither would the
retailer. Same goes for Endless Summer and Knock  Out.

When writing an article, we would prefer that the trademark or  register 
mark
be used (i.e. Pretty Much Picasso? Petunia), but understand  that some
publications will not allow this. So in that case refer to it as  Petunia
'Pretty Much Picasso'.

Feel free to contact me off-list if  you have further  questions.

Sincerely,

Danielle
--
Danielle Ernest
PR  & Brand Development Coordinator
Proven  Winners

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