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Re: [GWL]TV!

Title: Re: [GWL] 8 New Roses for June stories
GWL: I just got back from a lecture tour and missed most of the comments on TV and radio. I've had a 3-minute spot on Public Radio in Western North Carolina for eleven years--I do it pro bono, and have never been sorry. It's called "The Wild Gardener," and it's heard off and on in South Carolina and Tennessee. Even  though unpaid, I would not give it up for anything. As to TV, I had a program in 2001 and 2002 on local WLOS, called "The Wild Gardener."  We shot five or six four-minute spots in one morning (I defy any 30-year-old to do the same, regardless of how much he or she knows about one subject like fruits, butterfiles, or bugs), and all was fine. That is until the day I asked to be paid for the work. We settled on $25.00 a program. Last year the series came to an end because I was supposed to give my time freely for the opportunity of being on TV--and Sterling Broadcasting could not afford the cost (probably the money spent on makeup for the news team). And don't mention that perhaps they knew I did the radio show free, as not one person I met at the TV station ever listened to Public Radio. My advice is to make three or four casette recordings of a carefully scripted garden show and take that, and some good background material, for a visit to your local Public Radio Station. Peter (www.thewildgardener.com)
---- Original Message -----
Sent: Saturday, May 17, 2003 7:42 PM
Subject: RE: [GWL] Retail marketing strategy

I’ve noticed it here in Indiana. One nursery owner I spoke to who generally carries rather unique plants told me they simply do not sell.

 

In mass quantities I think she may be right. I can sell quite a few Theobroma cacao every year to people on the internet but not local people. Locals tell me if they can’t grow it outside and if it isn’t a perennial they don’t want it.

 

I also see quite a bit of bird and butterfly gardens in this area. Possibly people do not realize that tropical plants can be enjoyed just as easily as perennials by both birds and butterflies.

 

The unique plants our Lowe’s has…a tree form of oleander is quite expensive. They don’t seem to be carrying the smaller and cheaper varieties of tropicals. Possibly this is another reason for lack of selection.

 

Sheri

http://www.exoticgardening.com

 

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