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Re: Yardeners

This is a subject on which I go around & around (or round after round) with some of the sharper branding pundits in the wholesale plant industry. They say, as Jeff says, our best chance for growth lies with the non-gardeners, people who tend a yard but don't call  themselves gardeners.
I say, as Margaret says, a person who uses a tiller, Felcos, shovels, a hoe, chemicals, yada yada, is engaged in gardening. And if one is what one does, then one who gardens is a gardener even if he or she thinks that title is beyond their humble abilities.
There are degrees in everything. There are great gardeners, lousy gardeners and every ilk in between. The least of them can create a thing of beauty, and the best of them can have a bed they wouldn't let you near with a camera.
Our readers should be no more shy about proclaiming themselves gardeners than we are about calling ourselves garden writers. The greenest of us can create a stellar work of prose, and the most experienced will occasionally produce a howler.

JF 
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