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Re: Yardeners

 
 
On Sat, 8 May 2004 16:04:42 EDT F*@aol.com writes:
This is a subject on which I go around & around (or round after round) with some of the sharper branding pundits in the wholesale plant industry. They say, as Jeff says, our best chance for growth lies with the non-gardeners, people who tend a yard but don't call  themselves gardeners.
 
It seems that an increasing number of products are being marketed for these people, who Jeff thinks of as Yardeners, and I think of as people who have more money than brains. Just this week I saw heavy bags of "pond plant soil" priced about fifty percent above "premium" potting soil. Pond plant soil? You can buy special fertilizers for roses or bedding plants or tomatoes at anywhere between five and twenty times the cost of a bag of 5-10-5. A two dollar pot of mint is nine dollars when it's sold as a pond plant. Call anything "organic" and double the price.
 
As a garden writer, i consider it part of my job to point people toward quality products. But I also think it's part of my job to steer them away from overpriced, branded hype.
 
D

I am Duane Campbell and I approve this message
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