Re: Proven Whatever

**"* G* <l*@comcast.net>**

You can find Midnight Rose from this UK seller:

http://www.seeds-by-size.co.uk/impati98.htm

----- Original Message ----- 
From: "Duane Campbell" <dcamp911@juno.com>
To: <gardenwriters@lists.ibiblio.org>
Cc: <gardenwriters@lists.ibiblio.org>
Sent: Wednesday, May 12, 2004 4:53 PM
Subject: Re: [GWL] Proven Whatever

> 
> On Wed, 12 May 2004 14:07:27 -0700 "Stephen Lamphear"
> <stephen.lamphear@comcast.net> writes:
> > "Proven Marketing" is more accurate than anything else I've read.
> 
> I think that's probably true, but I think it's a good thing.
> 
> The average enthusiast or small company that develops a new plant, even a
> traffic stopper, doesn't have the skills or the reach to market it well.
> The result is that great plants go largely unknown except to the most
> demented ... I mean dedicated gardeners. So, for example, despite the
> incredible heucheras that have been developed in the last decade, KMart
> still has a shelf full of Palace Purple, a great plant a quarter century
> ago, but now?
> 
> The old paradigm is someone like Goldsmith Seed. I have kept their
> impatiens ... I forget the name right now, but it has a very dark leaf
> with pink flowers that just jump out of the dusky foliage  [Midnight
> Rose, I think]. I've kept it going for years.  Everyone who visits (and
> God help me, I have the Lady Whittemore club coming tomorrow, whatever
> that is) wants to know where to get it. And there's the problem. I don't
> know. I've never seen it on a bench I mentioned it in columns, but not as
> much as I'd like to because people can't get it.
> 
> OTOH, Tesselaar's Tropicanna canna has been around for years under a
> different name, but no one knew about it. The only people who bought it
> were enthusiasts, the market was small, so the price was high. Now this
> knock-out plant is in big box stores at 7.95 for a two gallon pot.
> Tesselaar also has a bicolor hosta that slugs spit back out and pot-sized
> phlox that laugh at mildew. In the olden days, these plants would go
> unnoticed for years, even decades. But good marketing puts good plants in
> average gardeners' hands at a decent price.
> 
> As far as I'm concerned, bring on the marketers.
> 
> D
> 
> I am Duane Campbell and I approve this message
> 
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