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RE: A plague of subheads

I disagree. I think that subheads should be visually useful as well as informative, and many subheads do the job successfully.
 

Sarah Kinbar
Associate Editor
Garden Design Magazine
460 N. Orlando Ave.  Suite 200
Winter Park, FL 32789

407.571.4824

www.gardendesignmag.com

-----Original Message-----
From: BrookBarb@aol.com [mailto:BrookBarb@aol.com]
Sent: Thursday, November 13, 2003 9:39 PM
To: gardenwriters@lists.ibiblio.org
Subject: Re: [GWL] A plague of subheads

Editorially, subheads are used as an inexpensive graphic element, not a text element. They aren't there, necessarily, to clarify things, but to break up the page so it isn't all New York Times gray.

Usually, overuse of them is a sign of poor editing. Rather than being a graphics element, they get used to fill up space because there isn't enough text or art. So, rather than working hard to get a better fit, the editor slaps in a bunch of subheads to make up the shortfall.

Frankly, (s)he'd be much better off using quote boxes for that purpose, because theycontribute to reader interest while filling a lot of blank space.


Brook 
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