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RE: Radio shows push organics

The show is part of a regular section, BC Almanac. I think they only advertise the day I'm coming on in the morning and then maybe an hour or so before I'm on air.

Arzeena
--------------------
Terra Viva Organics
http://www.tvorganics.com
--------------------

-----Original Message-----
From: gardenwriters-bounces@lists.ibiblio.org [mailto:gardenwriters-bounces@lists.ibiblio.org]On Behalf Of fran gustman
Sent: October 19, 2003 9:37 PM
To: gardenwriters@lists.ibiblio.org
Subject: Re: [GWL] Radio shows push organics

How do you advertise the show?
 
Fran
 
On Sun, 19 Oct 2003 21:53:20 -0700 Terra Viva Organics <arzeena@tvorganics.com> writes:
Two or three times a year I do a 1 hour call-in show on organic gardening for CBC Radio here in British Columbia. The phone lines are usually jam packed and we never have a shortage of questions.
 
Now if only CBC would agree to do it more often....
 

Arzeena
--------------------
Terra Viva Organics
http://www.tvorganics.com
--------------------

-----Original Message-----
From: gardenwriters-bounces@lists.ibiblio.org [mailto:gardenwriters-bounces@lists.ibiblio.org]On Behalf Of Jessie Stephens
Sent: October 18, 2003 3:10 PM
To: Garden Writers -- GWL -- The Garden Writers Forum
Subject: [GWL] Radio shows push organics

"As the host of a gardening program on the radio, ... I think that gardening shows
have devoted and loyal audiences... what do the rest of you think?"
 
Garden shows certainly do have devoted, you might almost say fanatical followings in the Dallas-Fort Worth market, where organic and nonorganic gurus go head to head with several hours a week of radio programs, both bolstering their positions with megabucks book sales. Neil Sperry, the traditional one, has had a book in print for about 20 years, with the current edition selling for $37.00, and he has sold literally millions of them, largely through the positioning the radio show gives him. He also has a web site and a glossy magazine, and another show syndicated throughout the state. His authority is unquestionable to many listeners.
 
But Howard Garrett, the "organic" one, started a revolution about 8 years ago by sidestepping the powerful A&M universities and seeking out manufacturers who would work with him to develop products for the organic market, which he began to push on his show. The most successful of these has been a line of pet foods, but there are also composts, compost teas, and too many worm-casting-seaweed-fish-emulsion fertilizers to name. He also popularized neem and hort oil, but has backed completely away from pyrethrum in any of its natural or synthetic forms. His show has been phenomenally popular, and it's still going strong. You can definitely see his influence in the product mixes at local nurseries and feed stores, and even big-box garden centers, and that's year-round, which is when we garden here.
 
Garrett's popularity may be due as much to his good-ole-boy refusal to buckle to authority as to the worth of his ideas (some of which are pretty, shall we say, colorful). He's entertaining, too. You can hear what he has to say at this address:
 
 
 
 
 

Fran Gustman,  fgustman@juno.com
Boston, MA
Editor, HortResources Newsletter, www.hortresources.org
Upcoming Editor, Holly Society Journal, www.hollysocam.org
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