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RE: [GWL]: Organic-Style/OG-Why?

OG never had more than 650,000 true organic gardening subscribers.  When
their numbers jumped to over a million it was from being part of publisher's
clearing house.  Almost all those stayed on for just a year and split.  I
don't know what their totals were in the past few years, but I'm sure they
were lower than 650,000.
They should be sending a review copy of OG to all garden writers.

Jeff

-----Original Message-----
From: Carol Deppe [c*@yahoo.com]
Sent: Friday, September 07, 2001 11:48 AM
To: Gardenwriters@topica.com
Subject: [GWL]: Organic-Style/OG-Why?

Does anyone know why Rodale dumped Organic Gardening?  Was it losing
money?

I can see why Rodale added Organic Style, a woman's lifestyle magazine,
to their repertoire.  It's an obvious direction for Rodale, and there
are probably lots more people who care vaguely about organic/green
issues than organic gardeners.  Whether they feel they need to buy a
magazine in order to care vaguely about organic/green issues, of course,
remains to be seen.

Meanwhile, there were nearly a million of us gardeners who WERE willing
to buy Organic Gardening.  Some of us had been doing so for decades.

Was Organic Gardening losing money?  I realize that they had lost
subscribers from their high of more than a million a few years ago.
However, Organic Gardening was published for decades before that high of
more than a million.  Does anybody know the story here?

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