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RE: [GWL]: Organic-Style/OG-Why?


I don't think they went broke paying writers lavish pay. I suspect they 
were paying way too much in their attempt to increase circulation (they 
even had a lottery of some kind, paying $1 million to a winner), and their 
advertising rates were too low.  It mystifies me why magazine publishers 
never realize there's no balance between outgo and income until it's too 
late.  OG was hassling me every year to re-subscribe, and I finally found 
out I had about 4 years to go on the subscription anyway.  Maybe the Rodale 
family wanted to get rich off the enterprise, all at once.  Margaret Lauterbach



>Now I appreciate that subscriptions on magazines in the US are 
>substantially discounted, that staffing is more generous and that 
>freelance writers are paid more than in Britain - other costs may be 
>higher too. But even so, not to be able to publish a viable magazine on a 
>500,000 circulation seems surprising. Is it that ad rates are very low? 
>Are the publishers unnecessarily profligate? The independent British 
>magazine The Kitchen Garden, selling at £2.70 (about $3.90) per monthly 
>issue, makes an albeit rather modest profit on a circulation of, I would 
>guess (their figures are not audited), about 25,000.
>
>I'd be interested in any thoughts.
>
>Graham Rice
>
>>OG never had more than 650,000 true organic gardening subscribers.  When
>>their numbers jumped to over a million it was from being part of publisher's
>>clearing house.  Almost all those stayed on for just a year and split.  I
>>don't know what their totals were in the past few years, but I'm sure they
>>were lower than 650,000.
>>They should be sending a review copy of OG to all garden writers.
>>
>>Jeff
>>
>>-----Original Message-----
>>From: Carol Deppe [c*@yahoo.com]
>>Sent: Friday, September 07, 2001 11:48 AM
>>To: Gardenwriters@topica.com
>>Subject: [GWL]: Organic-Style/OG-Why?
>>
>>Does anyone know why Rodale dumped Organic Gardening?  Was it losing
>>money?
>>
>>I can see why Rodale added Organic Style, a woman's lifestyle magazine,
>>to their repertoire.  It's an obvious direction for Rodale, and there
>>are probably lots more people who care vaguely about organic/green
>>issues than organic gardeners.  Whether they feel they need to buy a
>>magazine in order to care vaguely about organic/green issues, of course,
>>remains to be seen.
>>
>>Meanwhile, there were nearly a million of us gardeners who WERE willing
>>to buy Organic Gardening.  Some of us had been doing so for decades.
>>
>>Was Organic Gardening losing money?  I realize that they had lost
>>subscribers from their high of more than a million a few years ago.
>>However, Organic Gardening was published for decades before that high of
>>more than a million.  Does anybody know the story here?
>>
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