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Re: [GWL]: Circulation of UK gardening magazines

These circulation figures and Graham Rice's comments are very interesting.
I find the BBC Gardener's World infrequently on the magazine rack at Barnes
& Nobles or Hastings in various parts of the US.  I like it so much that I
subscribed to it for a year--almost $100 with the rate of exchange and extra
foreign postage.  The reason I did was that their perspective was different,
and I could find things to write about that had not been done to death in US
magazines.

To address Graham's question about why a US magazine with 500,000+
subscribers cannot make a profit:
They can, and they do.  Gardening How-to, for instance, has about 540,000
subscribers and does very well.  So do others, including smaller regional
ones.  I think OG limits and limited itself in the number of advertisers who
would place ads.  You slam the big guys in your editorials and pick at
smaller companies, and they don't have any interest in you.  The companies
that follow the organic way, if I may use that phrase, run on thinner profit
margins than the big guys, because their market is limited--just as is OG's.
So.....you have advertisers and ad rates all on the low side the magic line
to make a profit.  It's dicey and precarious.  That's just my opinion.
Doreen Howard

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