This is a public-interest archive. Personal data is pseudonymized and retained under GDPR Article 89.

Re: [GWL]: personal mem'l gardens

Scott Vlaun wrote:


> On a lighter note. We are working on variety descriptions for Our 2002 seed catalog.
> This is my first time editing the catalog and I've noticed that many of the descriptions in the
> past had information such as petal shape color etc. that is obvious in the photograph that is
> always in the same spread. As it costs a tremendous amount to produce a book like this, it seems
> to me that removing some of that redundancy in the descriptions would be a good idea and free up
> valuable space. Has anyone dealt with this before? I'd love to get some professional opinions on
> the matter.

Scott,

Using pictures to replace descriptions is very tricky. The perspective 
of the entire plant with close-up views of the flower, foliage, seed 
capsule are important elements that funds and space would seem to preclude.

Having a web page providing more horticultural and botanical information 
would be a very helpful alternative. For those who are not connected to 
the internet, there are fax on demand automated systems that could send 
out a page or two of specific information if requested by the customer.

The question that must be answered is "How much information can you 
afford to provide without making a sale?". There is no magic answer. The 
printing costs will continue to increase and postal officials are 
speaking to increase rates again for 1st class mail so other rates will 
increase too.

Claude Sweet

---Sponsor's Message------------------------------------
Do you want to show support for America?
Then show support for American companies.
Buy at least one share of stock to help the economy.
Profits go to Red Cross.
http://click.topica.com/caaadoybUrGSSbVSZwBf/oneshare
--------------------------------------------------------

Pass the word to garden writers, editors publishers, horticultural businesses about our list.

==^================================================================
EASY UNSUBSCRIBE click here: http://topica.com/u/?bUrGSS.bVSZwB
Or send an email To: Gardenwriters-unsubscribe@topica.com
This email was sent to: topica.com@spamfodder.com

T O P I C A -- Register now to manage your mail!
http://www.topica.com/partner/tag02/register
==^================================================================
Other Mailing lists | Author Index | Date Index | Subject Index | Thread Index