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Re: [GWL]: personal mem'l gardens

Lon and Claude, Thanks for the ideas.
Just to be clear, I wasn't intending to eliminate descriptions, only the parts that seem obvious and
redundant i.e. "bright orange flowers" or "oblong shaped fruit." Since we have so many varieties it
would be impossible to have the scale of the photographs be consistent so size will remain an
important element in the description. Which brings up another issue. Should the format, i.e. the
order in which information is given remain constant or is it better to vary it for the sake of more
interesting writing?

We will definitely be working to increase the amount of cultural, culinary and other information
available on the website. I'll have to look in to the fax on demand system you mention as excluding
non web people is always an issue as we shift so much of our business to the web.

Thanks again.

Scott

Claude Sweet wrote:

>
>
> Scott,
>
> Using pictures to replace descriptions is very tricky. The perspective
> of the entire plant with close-up views of the flower, foliage, seed
> capsule are important elements that funds and space would seem to preclude.
>
> Having a web page providing more horticultural and botanical information
> would be a very helpful alternative. For those who are not connected to
> the internet, there are fax on demand automated systems that could send
> out a page or two of specific information if requested by the customer.
>
> The question that must be answered is "How much information can you
> afford to provide without making a sale?". There is no magic answer. The
> printing costs will continue to increase and postal officials are
> speaking to increase rates again for 1st class mail so other rates will
> increase too.
>
> Claude Sweet
>
>

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