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garden book trends
I don't think there can be any doubt that fewer garden books are in
production right now. There are still a few, but the numbers are way,
way down and as Peter pointed out, so are the advances.
But you can still find a publisher for a niche book and I won't be
surprised if Betty does really well with both the titles she is
bringing out this year. As always, the trick seems to be finding a
topic that's gathering some momentum but hasn't been overdone.
Miranda Smith
----- Original Message -----
From: <gardenwriters-request@lists.ibiblio.org>
To: <gardenwriters@lists.ibiblio.org>
Sent: Friday, September 27, 2002 3:17 PM
Subject: gardenwriters digest, Vol 1 #145 - 9 msgs
Send gardenwriters mailing list submissions to
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When replying, please edit your Subject line so it is more specific
than "Re: Contents of gardenwriters digest..."
Today's Topics:
1. Garden Book Trends (Doreen Howard)
2. Re: Garden Book Trends (bbmackey)
3. Re: Garden Book Trends (Peter Loewer)
4. RE: Garden Book Trends (Sheri Ann Richerson)
5. Re: Garden Book Trends (Margaret Lauterbach)
6. Re: Photo payments (James Allison)
7. Re: More on Martha (Hamptongar@aol.com)
8. Re: Moles (Lon J. Rombough)
9. FW: A Gardener's Delight: Curtis's Botanical Magazine (Lon J.
Rombough)
--__--__--
Message: 1
From: "Doreen Howard" <doreenh@ticon.net>
To: <gardenwriters@lists.ibiblio.org>
Date: Fri, 27 Sep 2002 11:37:47 -0500
Organization: None
Subject: [GWL] Garden Book Trends
Reply-To: gardenwriters@lists.ibiblio.org
I have heard from several peers that some book publishers are not
buying
garden book manuscripts currently, because gardening is not a category
that
is selling well in stores. Also, packagers are looking more for food,
convenience and cost cutting topics. Please feel free to weigh in
here with
opinions, information you have gleaned lately and what you have
observed.
Also, the book publisher people on the GWL list, how about giving us
your
expert insights?
Doreen Howard
--__--__--
Message: 2
From: "bbmackey" <bbmackey@prodigy.net>
To: <gardenwriters@lists.ibiblio.org>
Subject: Re: [GWL] Garden Book Trends
Date: Fri, 27 Sep 2002 13:09:36 -0400
Reply-To: gardenwriters@lists.ibiblio.org
Well, I'm a book publisher, and I have two books far along enough in
the
works to talk about. One is due out this fall, by Nellie Neal (list
member),
called "Questions and Answers for Deep South Gardeners" and the other
is a
new rock garden book by Rex Murfitt (co-author of "Creating and
Planting
Garden Troughs") which will come out this spring, if all goes well. As
you
see, these are both "niche" books. A reader who is interested in the
region
or small-focus topic may be interested enough to buy the books. As for
other
gardeners, you couldn't give them to them, free.
Timber Press does specialized topics and continues to publish
excellent
horticultural and technical books.
I went to a Pennsylvania garden trade show this summer (PANTS, sic)
and
visited a booth run by Houghton Mifflin. I asked what they were
bringing out
this fall. The answer is nothing! Not a single new title.
There's still a glut of great and gorgeous books out there from the
'nineties.
It's alarming when I go to my local (huge) Borders Books and see that
the
shelf space for garden books has been greatly reduced. It's only a
third of
what it was about eight years ago.
My sales to Amazon.com were down in August, compared to June and July.
As
has been said, widespread drought has depressed garden businesses.
I see a lot of books that have some kind of celebrity connection.
The big publishers mostly got gobbled up in corporate mergers and
acquisitions and are not doing so much anymore in the garden area. And
few
others have the resources to produce costly, glossy, highly designed,
photo-filled books. In my opinion they are abdicating the garden and
mid-list book field, leaving it to smaller independent publishers.
If you can't find a publisher and have a book that has a definite and
reachable market niche and audience, you might consider the
self-publishing
route.
As to Marty's question about photo prices, I think it's somewhat
negotiable
and people don't want to say in public what they pay or what they
receive.
Other opinions?
Best wishes,
Betty Mackey
Independent Publisher
www.mackeybooks.com
----- Original Message -----
From: "Doreen Howard" <doreenh@ticon.net>
Subject: [GWL] Garden Book Trends
> I have heard from several peers that some book publishers are not
buying
> garden book manuscripts currently, because gardening is not a
category
that
> is selling well in stores. Also, packagers are looking more for
food,
> convenience and cost cutting topics. Please feel free to weigh in
here
with
> opinions, information you have gleaned lately and what you have
observed.
> Also, the book publisher people on the GWL list, how about giving us
your
> expert insights?
--__--__--
Message: 3
From: "Peter Loewer" <thewildgardener@earthlink.net>
To: <gardenwriters@lists.ibiblio.org>
Subject: Re: [GWL] Garden Book Trends
Date: Fri, 27 Sep 2002 13:14:21 -0400
Reply-To: gardenwriters@lists.ibiblio.org
Doreen: I've made a good, not great, living as a writer for almost 30
years.
As the years have passed, more and more second-rate books appreared on
the
market, going through one edition, awash with color photos but sadly
lacking
on content. Years ago when somebody wanted to buy a photo they did but
now
thanks to some unscrupulous people in the business, today you get
offered
half of what you once did, they they begin to make deals! Not for me.
Then
publishers asked for more material but offered less money and now the
major
publishers are bowing out of a greedy mess they created. Meantime, I
saw my
book "The Evening Garden" reprinted by Timber Press (after its initial
destruction by Macmillan), God bless Timber Press, and my "Solving
Weed
Problems" published by Lyons. Now I've just finished "Jefferson's
Garden" at
Stackpole (no photos just black and white line art) and this fall
Lyons will
be publishing my two books, "Solving Deer Problems" (again no color)
and as
yet untitled book on Imaginative Container Gardening (this one has
lots of
photos, all provided by me at no extra cost). At no time was the
advance
larger than $5,000. I provide my own art and photos, but as a few of
you
know, these are small publishers still interested in bringing out
books with
more text than pictures. But you have to be able to write well, be
your own
editor (today, the bean-counters have decided that copy-editors can be
replaced by Spell-check), and have another source of income as writing
for
some of us is a chosen profession not a way of making big bucks! Hope
this
helps! Peter
----- Original Message -----
From: "Doreen Howard" <doreenh@ticon.net>
To: <gardenwriters@lists.ibiblio.org>
Sent: Friday, September 27, 2002 12:37 PM
Subject: [GWL] Garden Book Trends
> I have heard from several peers that some book publishers are not
buying
> garden book manuscripts currently, because gardening is not a
category
that
> is selling well in stores. Also, packagers are looking more for
food,
> convenience and cost cutting topics. Please feel free to weigh in
here
with
> opinions, information you have gleaned lately and what you have
observed.
> Also, the book publisher people on the GWL list, how about giving us
your
> expert insights?
> Doreen Howard
>
>
> _______________________________________________
> gardenwriters mailing list
> gardenwriters@lists.ibiblio.org
> http://lists.ibiblio.org/mailman/listinfo/gardenwriters
>
> GWL has searchable archives at:
> http://www.hort.net/lists/gardenwriters
>
> If you have photos for GWL, send them to gwlphotos@hort.net and they
will
> show up at: http://www.hort.net/lists/gwlphotos
--__--__--
Message: 4
From: "Sheri Ann Richerson" <voulezvous@fwi.com>
To: <gardenwriters@lists.ibiblio.org>
Subject: RE: [GWL] Garden Book Trends
Date: Fri, 27 Sep 2002 12:28:36 -0500
Reply-To: gardenwriters@lists.ibiblio.org
Betty,
Please email me off list at SheriAnnRicherson@exoticgardening.com
I am very interested in more information on the "Questions and Answers
for Deep South Gardeners."
Thanks,
Sheri
--__--__--
Message: 5
Date: Fri, 27 Sep 2002 11:31:58 -0600
To: gardenwriters@lists.ibiblio.org
From: Margaret Lauterbach <melauter@earthlink.net>
Subject: Re: [GWL] Garden Book Trends
Reply-To: gardenwriters@lists.ibiblio.org
I can only speak from the perspective of having received books to
review. Firefly Books in Ontario, Canada, published "Gardening with
Conifers," "Begonias," "Ornament in the Small Garden," "Bonsai Life
Histories," "Lilacs for the Garden," "Magnolias," "Carnations and
Pinks,"
and "Brugmansia and Datura" this year. I wouldn't sneeze at
that. Margaret Lauterbach
>I have heard from several peers that some book publishers are not
buying
>garden book manuscripts currently, because gardening is not a
category that
>is selling well in stores. Also, packagers are looking more for
food,
>convenience and cost cutting topics. Please feel free to weigh in
here with
>opinions, information you have gleaned lately and what you have
observed.
>Also, the book publisher people on the GWL list, how about giving us
your
>expert insights?
>Doreen Howard
>
--__--__--
Message: 6
From: "James Allison" <jallison@compuserve.com>
To: gardenwriters@lists.ibiblio.org
Date: Fri, 27 Sep 2002 18:35:54 +0100
Subject: [GWL] Re: Photo payments
Reply-To: gardenwriters@lists.ibiblio.org
On 27 Sep 2002 at 12:00, gardenwriters-request@lists.ibiblio.org
wrote:
> I was asking photographers about how they are paid (and how
> much) for single photographs used in a book
Marty,
I'm only a part-time photographer but specialise in a niche market
(water
gardening).
I have been paid up to £70 GBP (c.$110) per picture by UK publishers
for a
licence to use photos inside gardening books, on a world rights basis
for that
edition. UK publishers usually pay less well than US ones. Some will
not pay
again for future editions if they have only minor modifications (e.g.
a new
cover and title but otherwise identical). Payment usually comes a
month or
so after official publication, and most publishers require you to
invoice them.
I've spoken to professional UK photographers and the prices on offer
vary
considerably. One garden photographer mentioned typical prices in the
£60-
£120 range ($90 - $180) another would not supply anything for less
than £50
($75). Some publishers try to get away with offering much less.
Cover shots usually demand higher fees.
I found the book 'Negotiating Stock Photo Prices' by Jim Pickerell, to
be a
useful overview of the stock photo market. It has detailed lists of
guide prices
for different photo useages e.g. posters, packaging, web sites etc. In
general
he notes that editorial book use is one of the lower paying markets.
His
starting guide price for this use was $175 with notable increases for
larger
usages (e.g. half rather than quarter page sizes) and books with
larger print
runs.
I've heard others say that his prices are over-optimistic but he is
wise in
encouraging photographers to negotiate a price rather than just take
what is
first offered, and he discusses these skills in some detail. He also
makes the
point that the way the photo is to be used does affect the value, and
that
sticking rigidly to a set price is counter productive.
Giving away your photos for too little just depresses the whole
market. If you
have the photo that suits the needs of the editor of a book or
magazine it is
worth making sure that you are paid a fair price for it.
James Allison
Aquapic Solutions
--__--__--
Message: 7
From: Hamptongar@aol.com
Date: Fri, 27 Sep 2002 14:05:16 EDT
To: gardenwriters@lists.ibiblio.org
Subject: [GWL] Re: More on Martha
Reply-To: gardenwriters@lists.ibiblio.org
--part1_111.191f9dee.2ac5f7dc_boundary
Content-Type: text/plain; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable
Content-Language: en
OK list members...here's one to chew on, scream about or just ignore.
Seems=
=20
Ms. Stewart...AKA 'Martha' is looking for a new personality...
Martha Stewart Living Omnimedia currently seeks a Senior Garden Editor
who=20
will report to the VP, Editorial Director of Gardening. This
position=20
presents a unique opportunity to work in a diverse and talented
environment=20
that rewards knowledge and career growth. We offer a generous
benefits=20
package along with a competitive compensation plan.
Description:
Responsible for Developing and producing garden-related content for
MSO=20
businesses and services as directed by VP, Editorial Director of
Gardening.
Principal Duties and Responsibilities:
Develops and produces garden-related content for all MSO businesses
and=20
services, including the magazine and special "themed" editions,
books,=20
television, newspaper, radio, internet, merchandising, catalogue,
and=20
promotion.
Assists in the styling of photography and television shoots, working
under=20
the direction of the VP, Editorial Director of Gardening and the
Creative Ar=
t=20
Core as allocated. Scouts locations to evaluate appropriateness for=20
photography and television.
Compiles and maintains research materials pertinent to stories,
including=20
props and Polaroid books, for future use by other MSO businesses.
Appears on MSLTV and radio segments as required by the CEO.
Assists in cost management and control, working under the guidance of
the=20
Editorial Business Manager.
Any other duties as assigned.
Overall Requirements:
Candidates should have 4+ years=E2=80=99 experience a horticultural
backgrou=
nd and a=20
sense of style.
Technical Requirements:
Qualified candidates must be skilled with Quark and a MAC environment.
Please send your resume and salary requirements, along with a cover
letter.
Martha Stewart Living Omnimedia is an Equal Opportunity Employer. MSO
does=20
not accept unsolicited resumes from agencies unless a signed
=E2=80=9CMSO Ri=
der=E2=80=9D=20
agreement is on file. Currently, we are not using agencies. Please, no
phone=
=20
calls.
Due to the great number of resumes we receive daily, we regretfully
are=20
unable to respond individually to each person interested in our
company, or=20
answer inquiries regarding the status of a particular resume. If there
is=20
interest in interviewing you for an available position within our
company, a=
=20
representative from the Recruiting Department will contact you in the
near =20
=20
Andrew Messinger
The Hampton Gardener
The Hampton Gardener is a Registered Trade Mark
(Published every Thursday in the Southampton Press)
--part1_111.191f9dee.2ac5f7dc_boundary
Content-Type: text/html; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable
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<HTML><FONT FACE=3Darial,helvetica><FONT SIZE=3D3
FAMILY=3D"SANSSERIF" FACE=
=3D"Verdana" LANG=3D"0"><B>OK list members...here's one to chew on,
scream a=
bout or just ignore. Seems Ms. Stewart...AKA 'Martha' is looking
for a=
new personality...<BR>
<BR>
</FONT><FONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff"
SIZE=3D2=
FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"></B>Martha Stewart
Living Om=
nimedia currently seeks a Senior Garden Editor who will report to the
VP, Ed=
itorial Director of Gardening. This position presents a unique
opportunity t=
o work in a diverse and talented environment that rewards knowledge
and care=
er growth. We offer a generous benefits package along with a
competitive com=
pensation plan.<BR>
Description:<BR>
Responsible for Developing and producing garden-related content for
MSO busi=
nesses and services as directed by VP, Editorial Director of
Gardening.<BR>
Principal Duties and Responsibilities:<BR>
Develops and produces garden-related content for all MSO businesses
and serv=
ices, including the magazine and special "themed" editions, books,
televisio=
n, newspaper, radio, internet, merchandising, catalogue, and
promotion.<BR>
Assists in the styling of photography and television shoots, working
under t=
he direction of the VP, Editorial Director of Gardening and the
Creative Art=
Core as allocated. Scouts locations to evaluate appropriateness for
photogr=
aphy and television.<BR>
Compiles and maintains research materials pertinent to stories,
including pr=
ops and Polaroid books, for future use by other MSO businesses.<BR>
Appears on MSLTV and radio segments as required by the CEO.<BR>
Assists in cost management and control, working under the guidance of
the Ed=
itorial Business Manager.<BR>
Any other duties as assigned.<BR>
Overall Requirements:<BR>
Candidates should have 4+ years=E2=80=99 experience a horticultural
backgrou=
nd and a sense of style.<BR>
Technical Requirements:<BR>
Qualified candidates must be skilled with Quark and a MAC
environment.<BR>
Please send your resume and salary requirements, along with a cover
letter.<=
BR>
Martha Stewart Living Omnimedia is an Equal Opportunity Employer. MSO
does n=
ot accept unsolicited resumes from agencies unless a signed
=E2=80=9CMSO Rid=
er=E2=80=9D agreement is on file. Currently, we are not using
agencies. Plea=
se, no phone calls.<BR>
Due to the great number of resumes we receive daily, we regretfully
are unab=
le to respond individually to each person interested in our company,
or answ=
er inquiries regarding the status of a particular resume. If there is
intere=
st in interviewing you for an available position within our company, a
repre=
sentative from the Recruiting Department will contact you in the near
<BR>
<BR>
</FONT><FONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff"
SIZE=3D3=
FAMILY=3D"SANSSERIF" FACE=3D"Verdana" LANG=3D"0"><B><BR>
<P ALIGN=3DCENTER></FONT><FONT COLOR=3D"#000000"
style=3D"BACKGROUND-COLOR:=
#ffffff" SIZE=3D2 FAMILY=3D"SANSSERIF" FACE=3D"Verdana"
LANG=3D"0"></B>Andr=
ew Messinger</FONT><FONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR:
#ffff=
ff" SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Verdana" LANG=3D"0"><BR>
<B>The Hampton Gardener<BR>
</FONT><FONT COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff"
SIZE=3D1=
FAMILY=3D"SANSSERIF" FACE=3D"Verdana" LANG=3D"0"></B>The Hampton
Gardener i=
s a Registered Trade Mark<BR>
<I>(Published every Thursday in the Southampton Press)</FONT><FONT
COLOR=
=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D2
FAMILY=3D"SANSSERI=
F" FACE=3D"Arial" LANG=3D"0"></I><BR>
</P></FONT></HTML>
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--__--__--
Message: 8
Date: Fri, 27 Sep 2002 12:15:42 -0700
Subject: Re: [GWL] Moles
From: "Lon J. Rombough" <lonrom@hevanet.com>
To: <gardenwriters@lists.ibiblio.org>
Reply-To: gardenwriters@lists.ibiblio.org
> This message is in MIME format. Since your mail reader does not
understand
this format, some or all of this message may not be legible.
--MS_Mac_OE_3115973742_56707_MIME_Part
Content-type: text/plain; charset="US-ASCII"
Content-transfer-encoding: 7bit
I'm not going to argue with anyone today - I'm sick. I thought I
straightened this out, anyway.
-Lon
From: lchaim@klis.com
Reply-To: gardenwriters@lists.ibiblio.org
Date: Fri, 27 Sep 2002 10:47:20 +0000
To: gardenwriters@lists.ibiblio.org
Subject: Re: [GWL] Moles
Correct me if I'm wrong, but wasn't there a posting regarding the
lack of flow on this garden writers list recently?
I can understand the list owner/moderator's encouragement to focus on
matters pertaining to garden writing as there are hundreds of
gardening lists available. However, this is the liveliest I've seen
this list in months. I for one am interested in gathering
information on various ways to control (or live with) moles for my
readers. It's a popular problem that appears to have many different
solutions.
At least this thread has served to root some of us out from our
burrows.
Carla Allen
An East Coast Gardener
http://www.carlaallen.ca
_______________________________________________
gardenwriters mailing list
gardenwriters@lists.ibiblio.org
http://lists.ibiblio.org/mailman/listinfo/gardenwriters
GWL has searchable archives at:
http://www.hort.net/lists/gardenwriters
If you have photos for GWL, send them to gwlphotos@hort.net and they
will
show up at: http://www.hort.net/lists/gwlphotos
--MS_Mac_OE_3115973742_56707_MIME_Part
Content-type: text/html; charset="US-ASCII"
Content-transfer-encoding: quoted-printable
<HTML>
<HEAD>
<TITLE>Re: [GWL] Moles</TITLE>
</HEAD>
<BODY>
I'm not going to argue with anyone today - I'm sick. I thought I
stra=
ightened this out, anyway.<BR>
-Lon<BR>
<BLOCKQUOTE><BR>
<B>From: </B>lchaim@klis.com<BR>
<B>Reply-To: </B>gardenwriters@lists.ibiblio.org<BR>
<B>Date: </B>Fri, 27 Sep 2002 10:47:20 +0000<BR>
<B>To: </B>gardenwriters@lists.ibiblio.org<BR>
<B>Subject: </B>Re: [GWL] Moles<BR>
<BR>
</BLOCKQUOTE><BR>
<BLOCKQUOTE><TT>Correct me if I'm wrong, but wasn't there a posting
regardi=
ng the <BR>
lack of flow on this garden writers list recently?<BR>
<BR>
I can understand the list owner/moderator's encouragement to focus on
<BR>
matters pertaining to garden writing as there are hundreds of <BR>
gardening lists available. However, this is the liveliest I've seen
<BR>
this list in months. I for one am interested in gathering <BR>
information on various ways to control (or live with) moles for my
<BR>
readers. It's a popular problem that appears to have many different
<BR>
solutions.<BR>
<BR>
At least this thread has served to root some of us out from our <BR>
burrows.<BR>
<BR>
Carla Allen<BR>
An East Coast Gardener<BR>
http://www.carlaallen.ca<BR>
_______________________________________________<BR>
gardenwriters mailing list<BR>
gardenwriters@lists.ibiblio.org<BR>
http://lists.ibiblio.org/mailman/listinfo/gardenwriters<BR>
<BR>
GWL has searchable archives at:<BR>
http://www.hort.net/lists/gardenwriters<BR>
<BR>
If you have photos for GWL, send them to gwlphotos@hort.net and they
will<B=
R>
show up at: http://www.hort.net/lists/gwlphotos<BR>
<BR>
</TT></BLOCKQUOTE><TT><BR>
</TT>
</BODY>
</HTML>
--MS_Mac_OE_3115973742_56707_MIME_Part--
--__--__--
Message: 9
Date: Fri, 27 Sep 2002 12:16:56 -0700
From: "Lon J. Rombough" <lonrom@hevanet.com>
To: GWL <gardenwriters@lists.ibiblio.org>
Subject: [GWL] FW: A Gardener's Delight: Curtis's Botanical Magazine
Reply-To: gardenwriters@lists.ibiblio.org
> This message is in MIME format. Since your mail reader does not
understand
this format, some or all of this message may not be legible.
--MS_Mac_OE_3115973816_61181_MIME_Part
Content-type: text/plain; charset="US-ASCII"
Content-transfer-encoding: 7bit
Here's a little gem for visually oriented folk.
----------
From: ARS News Service <NewsService@ars.usda.gov>
Reply-To: ARS News Service <NewsService@ars.usda.gov>
Date: Fri, 27 Sep 2002 09:34:31 -0400
To: ARS News subscriber <lonrom@hevanet.com>
Subject: A Gardener's Delight: Curtis's Botanical Magazine
STORY LEAD:
A Gardener's Delight: Curtis's Botanical Magazine
___________________________________________
ARS News Service
Agricultural Research Service, USDA
Marcia Wood, (301) 504-1662, MarciaWood@ars.usda.gov
September 27, 2002
___________________________________________
Elegant watercolors of hundreds of flowers--from the familiar to the
unusual--enliven the pages of a historic British gardening journal
called
Curtis's Botanical Magazine. The National Agricultural Library in
Beltsville, Md., holds one of the most complete collections of this
periodical, which has been published continuously since 1787.
The library has made the first 26 volumes of the journal available on
the
World Wide Web at:
http://www.nal.usda.gov/curtis
The magazine was founded by William Curtis, a self-taught botanist who
wanted to keep avid gardeners in the British Isles well informed about
the
impressive array of flowering plants that could flourish in their
gardens
and greenhouses. The magazine's detailed, accurate and delightful
illustrations are each accompanied by a narrative about the plant's
origin
and care.
Some issues feature plates of less-common plants such as crimson
monarda,
hairy wachendorfia, sweet-scented tritonia and winged-podded sophora.
Others display plants with picturesque or amusing names like
broad-lipped
purple side-saddle flower, cobweb houseleek, melancholy toad-flax and
warty St. John's wort.
In William Curtis' era, the illustrations in his publication were
among
the best means available for professional horticulturists and hobbyist
gardeners to learn about new plants that were being brought to England
from throughout the British Empire and other places around the globe.
Today, researchers can log onto the library-hosted web site to learn
more
about horticultural trends. Home gardeners can visit the site to find
the
perfect accent for a shady path or sunny flower bed.
An article in the September 2002 issue of Agricultural
Researchmagazine
tells more. View it on the World Wide Web at:
http://www.ars.usda.gov/is/AR/archive/sep02/nal0902.htm
The National Agricultural Library is part of the Agricultural Research
Service, the U.S. Department of Agriculture's chief scientific
research
agency.
___________________________________________
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* Start, stop or change an e-mail subscription at
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<TITLE>FW: A Gardener's Delight: Curtis's Botanical Magazine</TITLE>
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Here's a little gem for visually oriented folk.<BR>
<BR>
----------<BR>
<B>From: </B>ARS News Service <NewsService@ars.usda.gov><BR>
<B>Reply-To: </B>ARS News Service <NewsService@ars.usda.gov><BR>
<B>Date: </B>Fri, 27 Sep 2002 09:34:31 -0400<BR>
<B>To: </B>ARS News subscriber <lonrom@hevanet.com><BR>
<B>Subject: </B>A Gardener's Delight: Curtis's Botanical Magazine<BR>
<BR>
<TT>STORY LEAD: <BR>
A Gardener's Delight: Curtis's Botanical Magazine<BR>
<BR>
___________________________________________<BR>
<BR>
ARS News Service<BR>
Agricultural Research Service, USDA<BR>
Marcia Wood, (301) 504-1662, MarciaWood@ars.usda.gov<BR>
September 27, 2002<BR>
___________________________________________<BR>
<BR>
Elegant watercolors of hundreds of flowers--from the familiar to
the<BR>
unusual--enliven the pages of a historic British gardening journal
called<B=
R>
Curtis's Botanical Magazine. The National Agricultural Library in<BR>
Beltsville, Md., holds one of the most complete collections of
this<BR>
periodical, which has been published continuously since 1787.<BR>
<BR>
The library has made the first 26 volumes of the journal available on
the<B=
R>
World Wide Web at:<BR>
http://www.nal.usda.gov/curtis<BR>
<BR>
The magazine was founded by William Curtis, a self-taught botanist
who<BR>
wanted to keep avid gardeners in the British Isles well informed about
the<=
BR>
impressive array of flowering plants that could flourish in their
gardens<B=
R>
and greenhouses. The magazine's detailed, accurate and delightful<BR>
illustrations are each accompanied by a narrative about the plant's
origin<=
BR>
and care.<BR>
<BR>
Some issues feature plates of less-common plants such as crimson
monarda,<B=
R>
hairy wachendorfia, sweet-scented tritonia and winged-podded
sophora.<BR>
Others display plants with picturesque or amusing names like
broad-lipped<B=
R>
purple side-saddle flower, cobweb houseleek, melancholy toad-flax
and<BR>
warty St. John's wort.<BR>
<BR>
In William Curtis' era, the illustrations in his publication were
among<BR>
the best means available for professional horticulturists and
hobbyist<BR>
gardeners to learn about new plants that were being brought to
England<BR>
from throughout the British Empire and other places around the
globe.<BR>
Today, researchers can log onto the library-hosted web site to learn
more<B=
R>
about horticultural trends. Home gardeners can visit the site to find
the<B=
R>
perfect accent for a shady path or sunny flower bed.<BR>
<BR>
An article in the September 2002 issue of Agricultural
Researchmagazine<BR>
tells more. View it on the World Wide Web at:<BR>
<BR>
http://www.ars.usda.gov/is/AR/archive/sep02/nal0902.htm<BR>
<BR>
The National Agricultural Library is part of the Agricultural
Research<BR>
Service, the U.S. Department of Agriculture's chief scientific
research<BR>
agency.<BR>
<BR>
___________________________________________<BR>
* This is one of the news reports that ARS Information distributes
to<BR>
subscribers on weekdays.<BR>
* Start, stop or change an e-mail subscription at<BR>
www.ars.usda.gov/is/pr/subscribe.htm<BR>
* The latest news is always at
www.ars.usda.gov/is/pr/thelatest.htm<BR>
* NewsService@ars.usda.gov | www.ars.usda.gov/is<BR>
* Phone (301) 504-1638 | fax (301) 504-1648<BR>
<BR>
<BR>
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