RE: Messenger

**"Susan McCoy" b*@impact-pr.com**

EPA APPROVED, NASA TESTED, & ROSE SOCIETY ENDORSED, MESSENGER ROLLING OUT IN
GARDEN CENTERS

A NEW GARDENING PRODUCT CATEGORY IS BORN!
"THE MESSENGER(r) OF HOPE"

Bothell, WA -- September, 2003 -- A product that is not harmful to the
environment - a product that will make your plants more resistant to
diseases - a product that will make your plants increase photosynthesis and
overall performance.  Do you think this is possible?  It is!

The product that creates all these reactions in plants is Messenger(r) - a
simple and straight forward name that reveals a more complex process within
plants.  It's not a fertilizer, not a pesticide and not a growth hormone.
Messenger is a technology based on Harpin protein and here's how it works.

When sprayed on a plant's leaf surface - Messenger(r) triggers a defense
response that makes a plant think it is being attacked by a disease - a
trigger that heightens the plants overall chemical and physiological
responses.

Once the plant is alerted that Messenger(r) is on the leaf surfaces, the
plant activates a series of responses to defend against this perceived
attack....much like a flu shot triggers the human body to mount a defense
against the flue.  In addition, plants respond by increasing photosynthesis,
which in turn fuels growth.  Activated plants grow faster, have larger root
systems, produce more flowers and fruits - and in most cases - larger
flowers and fruits, all in an effort to stay on step ahead of the perceived
attack from the disease.

Dr. John T. Dickman - a biochemist and rosarian, best describes Messenger(r)
in the January 2003 issue of American Rose. Dr. Dickman explains how the
active ingredient in Messenger(r) - harpin - was discovered.

"Harpin is a protein material isolated from, of all places, the bacterium
Erwinia amylovora, which causes fire blight in pears, apples and maybe even
roses, since they are members of the same Roasaceae family.  Strangely
enough, while these bacteria blacken and devastate the branches, leaves,
flowers and fruit of the plants they attack, they also contain a protein
that has exactly the opposite effect."

Dickman explains that Cornell University scientists studying E. amylovora
discovered that it produced a unique type of protein that was previously
unclassified, called Harpin.   Scientists have since discovered that many
other types of disease causing pathogens also produce Harpin proteins.

According to Dickman, scientists found that if they treated healthy plants
with Harpin protein, those plants had a much higher capacity to "reject
other bacteria, viruses and fungi that were introduced". In follow-up
studies scientists also "observed increased growth in treated plants,
suggesting the possibility of higher yields and earlier maturity".
Additional studies have shown that Messenger(r) can also infer significant
benefits to the fruits and flowers being produced by plants that have their
natural defense mechanisms "turned on".  For example, Messenger(r) can
increase the shelf life of fruits and vegetables after harvest.

Dr. Dickman's concluding remarks sum up what the implications of
Messenger(r) mean to the gardening industry-
"So, is this the "wonder drug," the ultimate "magic bullet," "the messenger
of hope" for a nontoxic-to-humans approach to disease and pest control for
the gardener?"

Messenger was registered by the EPA for use in April 2000 and was only the
3rd plant care product ever to receive the EPA's prestigious Presidential
Green Chemistry Challenge Award.  Messenger for home and garden use was
introduced on a trial basis in
March of 2003 and carries the American Rose Society Tested and Endorsed
certification.

For more information about Messenger, visit www.edenbio.com.

###

( 2003 EDEN Bioscience Corporation.  Always read and follow label
instructions before buying or using this product.  Messenger(, and EDEN(,
and EDEN Bioscience( are registered trademarks of EDEN Bioscience Corp.
Messenger for home and garden use is not currently registered for sale or
use in Colorado, California, or New York.

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