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Re: Press release suggestions

Low budget publicity! My specialty!
 
Melanie, postage alone will rapidly eat up your budget, not to mention the printing and the envelopes. Look into emailed and faxed press releases and news items whenever you can use them to keep the cost down.
 
Making and sending a CD is cheaper than printing and mailing a big folder of pictures, but some people will not want to put a CD from an unknown source onto their computers.
 
I see that there is an extensive website for the American Hemerocallis Society. Perhaps you can get the webmaster and the organization to put up a "Press Room" on the existing website, where press people can download your stories, photos, and other publicity items. Since the organization is already running this site it should not cost much more to make it serve the press as well as the public.
 
Make up some business cards and print out copies of a basic press release. Whenever you go to some other press or garden writer activity, bring them along and pass them out to those who are interested.
 
Lots of writers are putting together "trend" articles for the new year, so now the timing is good for releasing news about AHS winners. Easy-care gardening is another hook, and fashionable flower color is another. Is there new development on rebloomers? Daylilies for the South? Plants that combine well with daylilies? Scented daylilies? The tallest and the smallest? These are good topics too.
 
On this list, ask people to email you ****OFF LIST**** if they are looking for info.
 
As for lectures, send your bio and topics to the various flower shows and things may snowball from there.
 
Good luck! See you at GWA 2006 in the Brandywine Valley!
 
With best wishes,
Betty
 
Betty Mackey, Publisher
B. B. Mackey Books
P. O. Box 475
Wayne, PA 19087
bbmackey@prodigy.net
www.mackeybooks.com
 
"Something Special in Garden Books"
 
----- Original Message -----
 
I would greatly welcome any suggestions on how to "spread the word". A press release type of package came to mind instantly. Part of the job description suggests that once the award winners (Stout Medal and so on) are announced at our annual meeting, this information could be passed on to the numerous gardening publications.
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