Re: how to improve traffic at iris club sales
iris@hort.net
  • Subject: Re: how to improve traffic at iris club sales
  • From: I*@aol.com
  • Date: Fri, 18 Nov 2011 10:29:35 -0500 (EST)
When we moved to Roswell,NM we joined the iris society and their yearly  
sales averaged $ 200-300. They put the irises in paper sacks with the color  
written on it. I was in charge of the sale the first year we were there and I 
 made a major change. We got lots of cardboard trays that pop and canned 
goods  were in from the grocery stores. Next, we used 12 inch bamboo skewers  
with an index card glued to it and glued a picture of the iris on it. Each 
tray  had the iris rhizomes with the picture. The skewer stuck in the back of 
the  tray nicely because it was cardboard. We priced the rhizome according  
to the variety and size. So we would have, say, rhizomes from $1.00 - 5.00  
in the same box. The skewers were kept and used again for other sales.
Once we used this method, we never had a sale under $1600.00. I used  this 
same method in Omaha, NE and Owensboro, KY. Owensboro is a town of  45,000 
and we still had $1600 sales.
 
Leslie Jobe
Zanesville,Ohio 
 
 a message dated 11/18/2011 7:56:07 A.M. Eastern Standard Time,  
SDAyres2@aol.com writes:
 
The best  thing that the Mesilla Valley Iris Society ever did was to write  
an  article for the local newspaper about how to grow irises (complete with 
  
pictures).  The article came out the day of the sale and of  course  
mentioned the time and locale of the sale.  Our two day  sale was over in  
one day.  
We sold out.  So far we had  articles on how to grow irises,  SDBs and 
rebloomers.

Another  thing we tried is to send email to other garden clubs in the   
surrounding cities and request that they inform their members of the  sale. 
  We 
searched on-line for the garden clubs.  Their  city newspaper sometimes  
had 
phone numbers.

We also put  pictures of the irises for sale on our web site.  Flyers  can  
mention the web site.  The pictures sort of wet their   appetite.   I don't 
put full size pictures, just large   thumbnails.  People will come and ask 
for 
an iris they saw on the  web  site.

Scarlett




In a message dated  11/17/2011 8:21:57 A.M. Mountain Standard Time,  
dpmallen@tds.net  writes:

Hi  all,

I am seeking some useful information on  how to improve our iris  club sales
and increase traffic (buyers) at  our sales.  I did read the  tread in the
archives for listing it  online at Craig's List.  Do you  put that listing 
in
"events" or  "community"?  Any other great  ideas?  Unfortunately, our  club
is top heavy with daylily people and  they do not buy  iris.

Cheers, Peggy Harger-Allen
zone 5, Boone  County,   Indiana

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