how to improve traffic at iris club sales.
iris@hort.net
  • Subject: how to improve traffic at iris club sales.
  • From: E* B* <b*@yahoo.com>
  • Date: Fri, 18 Nov 2011 16:59:52 -0800 (PST)
Switch to potted iris in bloom only in your sales. Pot up as many iris as you
think you can sell the year before the sale in 1 1/2 to 2 gallon pots. Paint a
wide white stripe on each pot with plastic paint and when it dries
sufficiently write the name of the iris, hybridizer and year of introduction
on the white paint with a black paint pencil. Price should be six to ten
dollars. 
 
Schedule your sale at bloom time instead of in the Fall. 
 
In
your advertisement have at least one iris in bloom and in color. Advertise on
television, in newspapers or where ever you can. The color pictures of iris
attract iris people both club members and non members. They also attract
people who formerly were noniris people. Iris in bloom, either in a garden or
in pots, is like an elixer and it opens the pocket books when present at an
iris sale.
 
In 2009 I potted, in one gallon pots, my excess TB rhizomes as I
worked  my iris and placed them in simishade behind an out building. They were
for backup in case of loss. In the Spring of 2010 I moved them to a low
concrete block wall that seperates my lot form the one next door. Each pot had
a metal marker in it. In 2010, when I was on the region 24 tour, the
participants of the tour wanted to buy those iris which I did not have for
sale and all but 5 to 8 out of 60 or so were left on the wall when the
tour left. 
 
In my opinion if you reduce the price of iris as the sale goes
along people will wait to buy cheap iris. I think it is better to destroy
excess iris rhizomes then people will not expect to buy cheap rhizomes the
next year.

---------------------------------------------------------------------
To sign-off this list, send email to majordomo@hort.net with the
message text UNSUBSCRIBE IRIS
Other Mailing lists | Author Index | Date Index | Subject Index | Thread Index