RE: Pepperdew Recipes


Carol, et al:

I looked at the site and it appears this gentleman has
done a masterful bit of marketing.

What he has readily appears to be a selection of
Capsicum annuum; in his case, a selection of chili
pepper, probably most accurately a hot cherry pepper. 
He does not use the botanical name on his site but he
uses every other slightly-off common name, probably to
avoid being copied in some way.

He's trademarked his processed products much as the
McIlhenny family did with "Tabasco".

He does get into the "uniqueness" of his "newly
discovered" fruit but after all is said and done, what
he has is simply a hot cherry pepper (Capsicum
annuum).  He's applied for a "global patent" on
something about this fruit but I'm not sure what he'll
actually get.

>From the few web sites I visited about this fruit, the
South Africans, especially in restaurants, have
treated this newcomer in very different ways from what
we to with it.

Joe
--- Carol Joynson <CarolJ@MiniMed.com> wrote:
> The last place you look - this seems to be the
> definitive verson of the
> "pepperdew" story (from
> http://www.tzaneen.co.za/ccconsulting/peppadew/)
> The name Peppadew(tm) describes a processed fruit of
> the casipcum family
> called Piquanté, (pronounced in the Spanish way), so
> named by its
> discoverer, Johan Steenkamp who has also created the
> brand Stoneys - his
> schoolboy nickname.
> 
> The raw fruit is believed to be a native of Central
> America and its arrival
> in Johan's garden in the Eastern Cape region of
> South Africa is somewhat of
> a mystery.
> 
> However the unusual looking bush, laden with small
> bright red fruit looking
> like a mixture between miniature red peppers and
> cherry tomatoes, has
> achieved something of a culinary revolution.
> 
> Aquiring the global rights to grow the Picanté plant
> commercially has taken
> time and extensive financial input. Commercial
> Peppadew(tm) growing in the
> bountiful farmlands of the Tzaneen area of the
> Northern Province has been
> established and the construction of special
> processing, bottling and
> packaging plants has followed.
> 
> -----Original Message-----
> From: Joe Seals [g*@yahoo.com]
> Sent: Thursday, February 28, 2002 11:36 AM
> To: CarolJ@minimed.com;
> 'Deborah.Lindsay@kaiseral.com';
> medit-plants@ucdavis.edu
> Subject: RE: Pepperdew Recipes
> 
> 
> Do peppadews/pepperdews have a botanical name?
> 
> I'm assuming they're not just a selection of
> Capsicum/Solanum.
> 
> Joe
> --- Carol Joynson <CarolJ@minimed.com> wrote:
> > >From Fine Foods - 
> >
>
(http://www.finefooddigest.co.uk/articles/products/products-58.html)
> > 
> > Peppadew sweet cherry peppers are the first new
> > fruit to be discovered since
> > the Kiwi Fruit 26 years ago. They were found
> growing
> > wild in South Africa's
> > northern province. When propagated in controlled
> > conditions seeds flourished
> > and the cultivated plants produced a rich
> succulent
> > red fruit, slightly
> > larger
> > than a cherry.
> > Peppadew is now a top selling product in
> Woolworths,
> > South Africa's top food
> > retailer. The sole rights for the plant registered
> > worldwide. Peppadews have
> > a crunchy texture, tasting sweet at first, before
> > imparting a warming
> > after-flavour. A taste which is quite different
> from
> > that of an ordinary
> > pepper. The preserv­ing liquid also makes an
> > excellent marinade.
> > Peppadews can be eaten whole, chopped into salads,
> > with pizzas, rice and
> > pasta, scrambled eggs and
> > omelettes. Even as a dessert. Peppadews' brilliant
> > colour makes any dish
> > look even better. Rich in beta carotene and
> vitamin
> > C, Peppadews, which are
> > are sup­plied in 375g jars, contain no
> cholesterol.
> > 
> > 
> > -----Original Message-----
> > From: Deborah Lindsay
> > [D*@kaiseral.com]
> > Sent: Thursday, February 28, 2002 8:08 AM
> > To: medit-plants@ucdavis.edu
> > Subject: Re:Pepperdew Recipes
> > 
> > 
> > What is a pepperdew?
> > 
> 
> 
> =====
> Joe Seals
> Santa Maria, California --
> where the weather is always perfect
> and my garden always has something blooming
> and birds galore
> 
> __________________________________________________
> Do You Yahoo!?
> Yahoo! Greetings - Send FREE e-cards for every
> occasion!
> http://greetings.yahoo.com


=====
Joe Seals
Santa Maria, California --
where the weather is always perfect
and my garden always has something blooming
and birds galore

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Yahoo! Greetings - Send FREE e-cards for every occasion!
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