Re: Content, now ads
- Subject: Re: Content, now ads
- From: "Gene Bush" g*@otherside.com
- Date: Fri, 27 Dec 2002 08:42:42 -0500
Not Doug here, but
I write a monthly article on shade gardening for a local home and garden
magazine. It was a gardening magazine, but was purchased by another
individual who soon turned into "something more"... where it actually became
less.. but I will not get into that one. Anyway, one issue was missed at the
end of this year... November and December issues were combined. Now I
understand two may be combined again in early 2003. Lack of advertising. No
money is made through subscription.
Most regional and local nurseries had a very tough year this year and
are stuck with a lot of inventory that did not move due to the local
drought. From what I can tell, most small businesses are sitting tight,
holding their breath, cutting expenses. Advertising is usually the first to
get cut.
Should be a very interesting spring for everyone... nurseries and
gardeners alike
Gene E. Bush
Munchkin Nursery & Gardens, llc
www.munchkinnursery.com
genebush@munchkinnursery.com
Zone 6/5 Southern Indiana
----- Original Message -----
> Before Doug steps in, I'll say that it is important to understand that the
> major magazines (not those published by plant societies) make the majority
of
> their revenue from their advertising, not their subscriptions. Without
> advertising the subscription prices would be astronomical. Besides, I
> generally find the ads useful.
> Bill Lee
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