Re: From the horse's mouth


In a message dated 7/6/00 5:26:20 PM Eastern Daylight Time,
SSaxton@Schwabe.com writes:

<<
 > We're in the process of having information posted on the
 > website regarding the acquisition.  Following is a copy of
 > the letter.  Hope this helps!
 >
 > Myrna Ougland
 > Heronswood Nursery Ltd.
 > 7530 NE 288th St.
 > Kingston, WA 98346
 > Phone: 360-297-4172
 > Fax: 360-297-8321
 > e-mail: heronswood@silverlink.net
 > website: www.heronswood.com
 >
 >
 > Dear Friends,
 > In 1987, Robert and I purchased five acres.  That September
 > evening when we took possession, a Great Blue heron flew off
 > the pond and provided the name of the garden and the nursery
 > that were yet to be.  During the past 13 years, we and our
 > beloved staff of Heronistas have been continually astounded,
 > not only by the growth and popularity of our business, but by
 > the increasing sophistication
 > and intensity of the horticultural community of this
 > continent.  This growing excitement for a subject that we
 > love has certainly been one of the most rewarding experiences
 > we have garnered as Heronswood has evolved and flourished.
 > The burgeoning growth of our nursery during the past decade
 > has been only one of the events that has shaped our lives.
 > Endeavors in public speaking and writing have become part and
 > parcel of our increasingly hectic schedule.  Certainly, the
 > growing number of expeditions for gathering plants and seeds
 > worldwide has become a defining theme, and evaluating these
 > plants for potential garden use
 > in our garden has also continued to fill our days (and
 > nights).  It has been a marvelous, eclectic and, at times,
 > unbelievable ride.  Yet it has not come without a price.
 > I will not belabor you with the frustrations that have also
 > continued to grow.  One tends to ignore these things if one
 > is doing what he loves.  The bottom line is that we are out
 > of room.  Room for expansion in the nursery and space for
 > getting back to the basics of living; enjoying the process
 > rather than being a slave to it.  We have finally come to the
 > realization that we can no longer do
 > it all while maintaining the level of perfection we have striven for.
 > We are, thusly, extremely excited to tell you that Heronswood
 > has been acquired by W. Atlee Burpee, one of the oldest and
 > most respected horticultural institutions in this country,
 > and oddly enough, integral to our childhood gardening
 > memories.  Now owned by George Ball Jr., this company
 > represents the integrity and vision that we hold as paramount
 > in our approach to the business of providing
 > exciting plants to American gardeners.  Mr. Ball has made it
 > clear to us that he is both cognizant of and committed to the
 > new American garden and the responsibilities of the
 > horticultural industry in regard to our environment.  We
 > believe that the synergy of Heronswood and Burpee will
 > further raise the bar and will make our gardens a better and
 > more exciting place to be.
 > In this strategic alliance, we will be afforded the
 > opportunity to take Heronswood to a new level of excellence,
 > while maintaining the excitement of introducing new plants
 > seldom if ever encountered in the trade.  Evaluation of and
 > breeding with these introductions will become increasingly
 > important and supported by a superb foundation of existing
 > Burpee staff and facilities.  Yet one of the
 > most exciting aspects of this merger is that, on many fronts,
 > Heronswood will simply continue to be the same; same name,
 > leaders, exceptional staff and degree of commitment to our
 > horticultural community.  We both will continue to direct the
 > operations in the nursery and garden, while an exciting
 > roster of upcoming collection trips have been planned to
 > Turkey, Tibet, S. Africa, Tasmania, New
 > Zealand, Japan and Bhutan.
 > Your support of our endeavors over the past decade has been
 > and will always be greatly appreciated.  We hope you will be
 > as pleased with this development as we are and that our
 > friendship and association will continue to grow.
 > Respectfully yours,
 >
 > Dan Hinkley      Robert Jones >>



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