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Re: Another Market gone

Don't Better Homes and Gardens specials (and several British magazines) do 
something this? You read an article extolling the virtues of a plant and 
then at the bottom there's a "special offer" for "our readers." The 
articles always seem okay but I wonder if the authors have to avoid 
mentioning troubles like mildew when the story is really a conduit for sales.
Nancy Stedman

At 09:03 AM 4/12/2002 -0400, you wrote:
>On 4/11/02 6:46 PM, "Jeff Ball" <jeffball@starband.net> wrote:
>
> > I am sorry to hear about your situation, Doreen.  I am curious about what
> > you said in terms of "using branding in an article".  Does that mean the
> > gardening article mentions a product, such as an herb seed mat, not just as
> > information but because the company making the mats paid to have the 
> mention
> > in the article?  I remember a guy in Texas, years ago, that sold that kind
> > of arrangement to companies.  If you gave him $2000 or something like that,
> > he mentioned your product in his syndicated column.  From what you say, the
> > Woman's Day thing goes further.  It sounds like they are then selling the
> > herb seed mat at the end of the article.  Can you clarify that part of the
> > deal?
>
>It would appear that this is a blurring of the line between content and
>advertising in a magazine, and, as such, is patently dishonest.  Shame on
>everyone involved.
>
>Now, having said that, how can I get such a deal for myself?
>
>Just kidding, of course.....
>
>Bill Shear
>
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