Re: [GWL]: Garden Design Again

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• Subject: Re: [GWL]: Garden Design Again
• From: Irene Jeruss irenejeruss@yahoo.com>
• Date: Sat, 4 Aug 2001 16:35:20 -0700 (PDT)
• Content-length: 1287
• List-archive: <http://topica.com/lists/Gardenwriters/read>

"Please excuse my ignorance and explain the last
phrase regarding rate base..."

Regarding the rate base...I believe it means the
estimated number of consumers who are expected to read
the magazine. It is a figure advertisers are
interested in since it is used to determine
advertising rates. Apparently the readership at Garden
Design has declined, or else it was originally
overstated. 
Irene (a marketing person in a previous life) 




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