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Re: RE: [GWL]: Country Living Magazine

I would think they're trying to get both. If you don't have advertising, you go out of business. If you don't have readers, you can't attract advertisers. And since advertising rates are based on circulation, they better be trying to attract readers or they're missing the boat!
Kym Pokorny


>>> Jeff Lowenfels <jeffL@ypc.com> 08/28 2:46 PM >>>
What is interesting to me is the CLM is trying to get more AD buyers, not
more readers......the obvious implication is that a magazine that has lots
of ads will attract buyers?  The lesson here is that content may not matter
as much as advertising.....

Hmmmm. 

Cheers,

Jeff l


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