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Re: [GWL]: newspapers


>I've been reading with interest the discussion on newspapers allocating 
>less space for gardening features. I'm sure this is economically driven, 
>but I wonder why garden & travel news are targeted. Is anyone in a 
>position to know if the decision is research-based? They obviously feel 
>that garden and travel don't attract as many readers or advertising 
>dollars. I just did some research on the popularity of gardening that 
>indicates the opposite is true. According to the 1999-2000 National 
>Gardening Survey (the most recent available), conducted by the National 
>Gardening Association, gardening is the most popular leisure activity in 
>the U.S. Two out of three U.S. households are involved in some type of 
>gardening/lawn care activity. American gardeners collectively spend $33.5 
>BILLION/per year on their gardening pursuits, which breaks down to 
>$532/household. Just look at how many businesses sell garden-related 
>products and you can see the number of potential advertisers to support 
>gardening pages. And, with the current political climate, people seem to 
>be staying home in droves. <snip>
The economic downturn should see more people raising their own food, if 
they can manage to do that without running afoul of codes, covenants and 
restrictions.  As for gardening being a popular hobby, look at the discount 
dept. stores such as Fred Meyer, K-Mart, and similar stores.  As soon as 
their Christmas sales are over, they stock garden supplies and outdoor 
furniture.  That's what takes up substantial space until after Labor Day, 
at which time Christmas items replace the garden stuff.  January to 
September sales mean big bucks.  Margaret Lauterbach

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