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RE: [GWL]: martha survey

Gerri,
I have not seen a NGA survey recently but in the late 90's the total figure
spent on lawn and garden was something around $26 billion.  That figure does
not include the costs of lawn care by outside companies which is something
between $6 and $10 Billion.  Of the $26 billion my memory is that over half
is spent on lawn care - fertilizer and pesticides and lawn mowers mostly.  I
think you can say the Americans spend over $20 billion on lawns one way or
another.
Jeff

From: Gerri Bauer [g*@news-jrnl.com]
Sent: Tuesday, December 18, 2001 2:34 PM
To: Gardenwriters@topica.com
Subject: [GWL]: martha survey

Everyone loves to hate Martha, who is laughing all the way to the bank. We
did an informal reader's poll last year before adding her column to our
weekly garden page; we ran a sample column and asked readers to call if they
wanted us to continue. I got 87 calls in 4 days; a record here. It was a
landslide of "yays," a few virulent "nays" and one "undecided"  who said
she'd like to see it only if we didn't have to pay for it, because "Martha
makes too much money already."
(We pay $10 per column for the copy and a photo.)

Question: I've never had the $$$ to buy the NGA(?) garden survey, but recall
hearing that a very significant percent of the multiple millions Americans
spend on "gardening" goes for lawn care. Does anybody know if that's true?

Gerri Bauer



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