RE: [GWL]: Is it really "Best?"

---

• Subject: RE: [GWL]: Is it really "Best?"
• From: m*@qwest.net
• Date: Wed, 16 Jan 2002 15:57:05 +0000
• List-archive: <http://topica.com/lists/Gardenwriters/read>

I, too, cringe at the suggestion to use the description "best."  I also 
stay away from "ultimate" or "complete."   I realize it's a marketing 
technique, but I prefer to offer good gardening information that is 
well-written, rather than spin.
Marty Wingate

Nan Sterman wrote:
> Anyone else dealing with this issue?
> 
> My major client is constantly pushing me to write about the "best" 
> tomato, the "best" rose, the "best" daylily, etc for our region. 
> Problem is, we have so darn many microclimates in Southern California 
> and there is so much variation in how people garden that there is no 
> way that any one variety of anything can be "best."   Everytime this 
> issue comes up, I ask the client what criteria he wants me to use and 
> he has no answer.   I understand that his goal is to sell magazines, 
> but my goal is to put out accurate information.  So, I usually 
> attempt to respond to his request by suggesting I write about "good 
> choices" for our region -- after all, who is to say what is "best?"
> 
> Now I see that Horticulture has published the "Best" new vegetables 
> and flowers for 2002 and it makes me wonder.  How do they determine 
> what is best for an entire continent?  What are the criteria they 
> used?  Did the author(s) (the website had no by-line -- did anyone on 
> our list write it?) test these plants him/herself before writing the 
> article?
> 
> Nan
> -- 
> +=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=
> 
> Nan Sterman			PlantSoup
> 
> 205 Cole Ranch Road
> Olivenhain, CA 92024		760.634.2902 (voice)
> NSterman@PlantSoup.Com		760.634.2957 (fax)
> 
> +=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=
> 
> 
> 

============================================================
Win a FREE Family Vacation!
To your favorite drive-to vacation spot from Bid4Vacations
Condos 7 days for $299, Cruises  - bids start at $1
http://click.topica.com/caaafmbbUrGSSbVSZwBf/Bid4Vacations
============================================================

Pass the word to garden writers, editors publishers, horticultural businesses about our list.

==^================================================================
This email was sent to: topica.com@spamfodder.com

EASY UNSUBSCRIBE click here: http://topica.com/u/?bUrGSS.bVSZwB
Or send an email to: Gardenwriters-unsubscribe@topica.com

T O P I C A -- Register now to manage your mail!
http://www.topica.com/partner/tag02/register
==^================================================================

• Prev by Date: [GWL]: Is it really "Best?"
• Next by Date: [GWL]: Is it really "Best?"
• Previous by thread: Re: [GWL]: Is it really "Best?"
• Next by thread: [GWL]: Is it really "Best?"