Responding to a Poor Product Review

**"* V* <i*@cobrahead.com>**

Hello GWL,

Here's a situation I hope some writers might comment on.  As many of you 
know, we produce a couple garden tools.  We were recently asked by a writer 
at The St. Louis Post-Dispatch to assist with photos and information so he 
could do a review of our small tool.  This is what he came up with:

http://www.stltoday.com/stltoday/lifestyle/stories.nsf/lifestyle/homedecor/story/070b3418879c134b862574800074d9b0?OpenDocument

In general, reviews of our tools have been extremely positive.  I know we 
can't expect glowing reviews every time someone has to put together an 
article, but the comments from the testers are really inane.  Especially
this one, "If I'm going to carry around a tool, I need it to be able to do 
more than just weed and dig."  Okay, so what is that garden tool supposed to 
do besides weed and dig?

Regardless, I think a typical reader would be disinclined to buy the tool 
after reading the article.  So, should I just let it slide and say that's 
show business, or should I rebut?   And if I were to comment back to the
Post-Dispatch, what would be the best approach?

Thanks,
Noel

Noel Valdes
CobraHead LLC
W9545 Hwy. 18
Cambridge, WI 53523
608-423-9119 tel
866-962-6272 toll free
608-423-4884 fax
info@cobrahead.com
www.cobrahead.com
www.cobrahead.com/blog 

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