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Re: print on demand
> Has anyone used a POD publisher recently?
I went to a fascinating talk on POD at a local Society of Authors
meeting this Spring. One writer wanted to publish her own historical
book using a well established, medium sized firm of book printers who
carried out both conventional lithoprint and POD. Her book was
paperback with a colour cover and a group of colour pages in the
centre.
She had ordered up a sample copy before her full print run, but was
dissatisfied with the results and took it up with the printer who ran
a number more copies, again not up to her demanding standards.
At her talk we had the chance to examine various copies from the
print runs, noting the quality of the binding, the squareness (or
otherwise) of the spine, the variation in the colour of the cover,
and the quality (or lack of it) on the photos for the inside colour
pages.
All though all the output was 'just acceptable', none of it was
particularly good. She took the time to drive the distance and have a
chat to the director of the printing company.
He pointed out the simple arithmetic. On the conventional lithoprint,
perhaps four or five jobs were run each day, and the expert litho
technicians would take the time to set up the equipment before each
run, altering the inks and papers as required. On POD perhaps 90 or
100 different books would be printed each day; the computer
technicians would typically spend no more than 20 minutes per job
setting up for each run, with little time to alter precise colour
variables between jobs. Generally there is less flexibility on the
types of paper stock used.
In the end she chose to have the BW sections of her book printed by
POD, but all the colour plates and cover run on conventional litho.
The book was then assembled with more traditional binding equipment.
The end result was notably superior. In her case, as little as 1,000
books tipped the cost barrier to be more efficient than POD, and in
her mind, until the quality of electronic colour printing improves,
she would be sticking with lithoprint for the colour plates.
James Allison
Cheltenham UK
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