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Re: another garden magazine ceases

Title: Re: [GWL] another garden magazine ceases
I've just picked up my GWL email this afternoon and read through the many postings following Sally's telling us that The Gardener is closing. And why did I not read this news and these postings first thing this morning? Because I have a pressured week ahead and I wanted to finish researching my sources for a feature for - The Gardener!

I've written four or five pieces for The Gardener and although I suspect that, in many people's eyes, the association with White Flower Farm implied that the intention was to push WFF varieties, I can say that no one ever suggested such a thing to me as a writer and I simply considered WFF as one of many possible suppliers of the plants I happenend to be discussing. (In fact WFF stocks none of the plants in the group about which I've just finished writing.)

Part of the point, I think, was to use writers who they thought were good stylistically as well as in terms of their horticultural knowldege, writers like Christopher Lloyd and Wayne Winterrowd. It looks as if the readers did not think this was working - at least not at the asking price. I liked the magazine, I re-subscribed just a week or two ago....

Search on The Gardener on the WFF site and all you get is offers of back issues. Following an old link I found:
We are sorry to report that publication of The Gardener Magazine has been discontinued. It was our hope that the magazine would allow us to provide a wide range of information about gardening which has become impossibly expensive to include in every catalogue we send out. Over two years, we learned that the idea, which made sense to us, did not produce enough interest to sustain itself financially. Therefore, we have decided to discontinue the publication.

There's nothing about this on the front page of http://www.thegardenermagazine.com

I've heard nothing directly from them about this.

Another good magazine: RIP.

Graham Rice

http://GrahamRice.com



I have just been notified by White Flower Farm that they are ceasing
publication of magazine The Gardener.

The Gardener, edited by Tom Cooper, formerly of Horticulture magazine, began
with the April/May 2001 issue, 35 pages, subscription price $24, offset by
$20 credit against plant and supplies purchases. It was published "with no
advertising and filled with illustrations instead of photographs". The note
to readers in the latest issue Feb/Mar 2003) asks "Could a publication
survive without the support of ads; could it do its job without the help of
sumptuous color photographs?" and answers yes.

Does anyone know, or want to speculate about the reason/s for its demise?

This follows the cessation of Flower & Garden as of July 2002 issue, which
contained ads and color photographs, and seemed to have a large number of
subscribers.

Sally

Sally Williams
Editor and publisher
Garden Literature: An Index to Periodical Articles and Book Reviews
Garden Literature Press
398 Columbus Ave, No 181
Boston MA 02116
tel/fax 617 424 1784
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_______________________________________________
gardenwriters mailing list
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http://lists.ibiblio.org/mailman/listinfo/gardenwriters

GWL has searchable archives at:
http://www.hort.net/lists/gardenwriters

If you have photos for GWL, send them to gwlphotos@hort.net and they will
show up at: http://www.hort.net/lists/gwlphotos
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