another garden magazine ceases

**G*@aol.com**

I have just been notified by White Flower Farm that they are ceasing 
publication of magazine The Gardener.

The Gardener, edited by Tom Cooper, formerly of Horticulture magazine, began 
with the April/May 2001 issue, 35 pages, subscription price $24, offset by 
$20 credit against plant and supplies purchases. It was published "with no 
advertising and filled with illustrations instead of photographs". The note 
to readers in the latest issue Feb/Mar 2003) asks "Could a publication 
survive without the support of ads; could it do its job without the help of 
sumptuous color photographs?" and answers yes. 

Does anyone know, or want to speculate about the reason/s for its demise?

This follows the cessation of Flower & Garden as of July 2002 issue, which 
contained ads and color photographs, and seemed to have a large number of 
subscribers.

Sally

Sally Williams
Editor and publisher
Garden Literature: An Index to Periodical Articles and Book Reviews
Garden Literature Press
398 Columbus Ave, No 181
Boston MA 02116
tel/fax 617 424 1784
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