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Re: broadcasters

I live in Boise, and we have a couple of call-in radio shows. The infomercials appear on our television stations, including an NBC affiliate. Terrible absentee owners, apparently, tolerate this. I suspect many of the infomercials are PI advertising as well. That is, the station gets paid Per Inquiry by viewers, not paid the amount on a rate card. I think the sales people are just ineffective at selling local advertising, OR the rates are too high. In a city market, PI advertising on TV during daylight hours is a disgrace. Margaret Lauterbach

Hello,

Radio is not any better than TV.

Gardening shows on the radio are getting hard tofind. They are being pushed out
by long playing infomercials, selling the latest voodoo cure. The station not
only does not need to produce a show, but are paid to run the 1 hour
infomercial, that sounds and acts like a talk program.

It is a shame.

Later,
Tom

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