Re: Email lists and marketers

**D* G* <d*@gmail.com>**

Double-opt in is one of the primary initial tools to be sure - and I just
signed up for a major garden-personality's list the other day and it was
single opt-in.  I thought "oh-oh" I wonder if they know what's going on with
their list.  ;-)

As for the negative folks in this world, I simply delete their names from
the list (and then ban them so they can't sign up under that same email
address again)  I don't know if the banning does any good but it makes me
feel a whole bunch better. ;-)   LIfe is far too short to be worried about
trolls.

As in many things on the Net - cheaper is not always better when it comes to
mailing software and services.

Doug

On Thu, May 28, 2009 at 1:48 PM, Susan Appleget Hurst <
Susan.Appleget-Hurst@meredith.com> wrote:

> Doug  I think your point about the danger of being labeled a spammer bears
> repeating. Few people realize that it only takes a very few spam
> complaints‹real or imagined‹to get yourself blacklisted as a spammer by the
> ISP¹s. So then your emails aren¹t getting to your readers, and you probably
> won¹t even know about it until you get a nasty note from one of them. It¹s
> completely unfair, and along with vitriol spouted by the ungrateful readers
> of your free content, being cast in the same light as the evil snake oil
> salesmen who really are spammers is like a kick in the gut.
>
> My husband is the IT guy for a very small publisher, and has managed their
> 30-50K+ mailing list for 10 years. They have taken great pains to get
> double-opt-in names for their mailings, but there are always people who
> can¹t remember they signed up, or get too lazy to use the unsub process.
> Unfortunately, they can make online life a bit bumpy.
>
> Susan
>
> Susan Appleget Hurst
> Sr. Assoc. Editor, Garden
> Better Homes & Gardens
> 1716 Locust, LN-214

-- 
Doug Green @douggreen
Editor-in-Chief
SGF Publishing  www.simplegiftsfarm.com
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