Re: Email lists and marketers

**N* S* <N*@PlantSoup.Com>**

Can you explain the difference between double opt and single opt?

Or maybe just define them overall.

On May 28, 2009, at 11:06 AM, Doug Green wrote:

> Double-opt in is one of the primary initial tools to be sure - and I  
> just
> signed up for a major garden-personality's list the other day and it  
> was
> single opt-in.  I thought "oh-oh" I wonder if they know what's going  
> on with
> their list.  ;-)
>
> As for the negative folks in this world, I simply delete their names  
> from
> the list (and then ban them so they can't sign up under that same  
> email
> address again)  I don't know if the banning does any good but it  
> makes me
> feel a whole bunch better. ;-)   LIfe is far too short to be worried  
> about
> trolls.
>
> As in many things on the Net - cheaper is not always better when it  
> comes to
> mailing software and services.
>
> Doug
>
>
> On Thu, May 28, 2009 at 1:48 PM, Susan Appleget Hurst <
> Susan.Appleget-Hurst@meredith.com> wrote:
>
>> Doug  I think your point about the danger of being labeled a  
>> spammer bears
>> repeating. Few people realize that it only takes a very few spam
>> complaints‹real or imagined‹to get yourself blacklisted as a  
>> spammer by the
>> ISP¹s. So then your emails aren¹t getting to your readers, and you  
>> probably
>> won¹t even know about it until you get a nasty note from one of  
>> them. It¹s
>> completely unfair, and along with vitriol spouted by the ungrateful  
>> readers
>> of your free content, being cast in the same light as the evil  
>> snake oil
>> salesmen who really are spammers is like a kick in the gut.
>>
>> My husband is the IT guy for a very small publisher, and has  
>> managed their
>> 30-50K+ mailing list for 10 years. They have taken great pains to get
>> double-opt-in names for their mailings, but there are always people  
>> who
>> can¹t remember they signed up, or get too lazy to use the unsub  
>> process.
>> Unfortunately, they can make online life a bit bumpy.
>>
>> Susan
>>
>> Susan Appleget Hurst
>> Sr. Assoc. Editor, Garden
>> Better Homes & Gardens
>> 1716 Locust, LN-214
>
> -- 
> Doug Green @douggreen
> Editor-in-Chief
> SGF Publishing  www.simplegiftsfarm.com
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