Re: Email lists and marketers

**D* G* <d*@gmail.com>**

Single opt-in is when you sign up for a newsletter - you're on the list with
no confirming message or need to confirm you own the email address. Single
action
Double opt-in is when you sign up - and you have to click a link to confirm
that you own the email address.  Two distinct actions.

Single opt-ins are prone to misuse - lots of pranksters sign up friends or
worse yet, others folks (and you get the blame as a spammer).    Single
opt-in newsletter sign ups are  just asking for trouble and a spam ranking
because of this abuse factor.  Double opt-ins have lower signup completion
rates but are more secure for the list-owner.

Hope that helps

On Thu, May 28, 2009 at 4:27 PM, N Sterman <NSterman@plantsoup.com> wrote:

> Can you explain the difference between double opt and single opt?
>

-- 
Doug Green @douggreen
Editor-in-Chief
SGF Publishing  www.simplegiftsfarm.com
_______________________________________________
gardenwriters mailing list
gardenwriters@lists.ibiblio.org
http://lists.ibiblio.org/mailman/listinfo/gardenwriters

GWL has searchable archives at:
http://www.hort.net/lists/gardenwriters

Send photos for GWL to gwlphotos@hort.net to be posted
at: http://www.hort.net/lists/gwlphotos

Post gardening questions/threads to
&quot;Gardenwriters on Gardening&quot; &lt;gwl-g@lists.ibiblio.org&gt;

For GWL website and Wiki, go to
http://www.ibiblio.org/gardenwriters