Re: Compost Tea Confusion

**"Dan Clost" d*@sympatico.ca**

Hi Jeff,

You said (sort of), "It seems to me that the best approach  ... is to simply
wait until the garden centers in our
> particular area are selling compost tea... "

I don't think it will work that way. Here's an example that many of my
Canadian peers can relate to. There is a product called Myke. As far as the
consumer is concerned, it helps root development. There is a Myke for
perennials, one for trees, etc.
It was advertised by the manufacturer on television and in major newspapers'
weekend gardening supplements. I tried to convince the manager to buy some.
Didn't happen.  Then Mark Cullen, one of our nationally recognised gardening
types, mentioned it on television. The very next day, people were asking for
this product at our garden centre. (I have to confess that in my local
gardening column I had written about it esveral weeks earlier but saw little
in the way of tangible results...Oh crap) [sorry couldn't resist that]
We ordered in a case and just left it in an out of the way spot. It sat
there. One day, after running out of space, it was moved out to the seasonal
house amongst the annuals. It began to sell very well.

I guess I'm trying to say it takes a combined approach by the manufacturer
( sufficient quantities available for projected local demand plus
advertising), the retail outlet (place it in the "hot" end cap section of
the store) as well as having the "professional" staff promote it and the
garden writers( who must have credibility and be able to comment based on
their experiences.)

If the product is good and if we, us self-appointed educators of proper
gardeners around the world, communicate this well, then it will sell.
cheers,

dan

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