Re: CAT: iris descriptions, was AIS: Checklists
From: John Montgomery <monashee@junction.net>
Irisborer@aol.com wrote:
> I personally love a good description - and it appeals to something far deeper
> than a photo can reach. There are catalogs out there who leave me swooning
> with carefully-chosen prose and the pictures I conjure in my imagination are
> far more vivid than any photo could hope to be.
Right! Pictures are nice but they are so limited when compared to a description
by a good wordsmith. In my experience, the ultimate catalog for descriptions
which were totally seductive was that put out by Greer Gardens - THE Rhododendron
place in Oregon. And do you know what? The plants always looked more like his
descriptions than the photos did.
When I first began writing a catalog I was afraid of too much hype and my
descriptions were purely technical. Many customers told me that they appreciated
the accuracy but they really did want something more that would increase their
pulse rate. Combining the two is not as easy as you might think but whether for
that reason or not, sales improved when I got a tiny bit more lyrical.
In the same vein, I maintain that I can SEE a baseball game better on radio than
I can on TV. I suppose that is due at least in part to the freedom to select my
own 'camera angles'
Cheers
John Montgomery
monashee@junction.net
Vernon BC
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