Re: another MG sale . ROI

I think you did great, AND that added bonus of not having to babysit a
bunch of plants throughout July and part of August is a huge plus! Those
are the months that everything looks so ragged here, so what if they don't
sell in August? I think you did good.
A


Andrea H
Beaufort, SC 


> [Original Message]
> From: Kitty <kmrsy@comcast.net>
> To: <gardenchat@hort.net>
> Date: 6/26/2005 9:16:32 AM
> Subject: Re: [CHAT] another MG sale . ROI
>
> Donna, you asked about our sale last week and I answered, but I've done
some
> additional calculations that have gotten me thinking and wondering.  So I
> thought I'd ask you all what you think.
>
> We ordered in a lot more plants this season because we expected more
> traffic.  For the May and June sales we doubled and tripled respectively
the
> number of pots sold.  However, because of the volume we were dealing in,
we
> wanted to move some plants fast so we sold quite a few plants in quarts
> rather than wait for them to get to gallon size.  This meant we charged a
> bit less but with the volume we were able to break $ sales records.
>
> I'm not an accountant and barely remember ratios like ROI from my college
> days, but even though our gross and net sales were higher, we brought in
> less per dollar invested.  Previously the ratio was 1:5.19 in 2003 and
> 1:5.85 in 2004.  But so far this year we are at 1:4.28.  We are bringing
in
> less per dollar invested.  However, we aren't tripping over inventory.
> Kinda nice not to have to babysit a few hundred more pots in this heat.
>
> So.  What do you think?  We are happy with the money we've brought in, but
> are we making our dollar go far enough?  If we'd waited the qts would have
> been ready now to pot up to gallons and we could get more for them that
way
> at the August sale.  And yet, that's a gamble too.  So what do you think?
A
> bird in the hand... or Don't be too hasty?
>
> Kitty
> neIN, Z5
> ----- Original Message ----- 
> From: "Donna" <gossiper@sbcglobal.net>
> To: <gardenchat@hort.net>
> Sent: Saturday, June 18, 2005 10:24 PM
> Subject: RE: [CHAT] another MG sale
>
>
> > So how did it all go? Figure you probably heard some feedback on the
> garden
> > walk... and hopefully don't have any plants to count :)
> >
> > Donna
> >
> > > Well, our MGs are having our first garden walk of the season.  15
> display
> > > gardens, each with MGs in attendance to answer questions, demonstrate
> > > things, offer refreshments.  We also have live music and a few
seminars.
> > > Our Birds Bees and Butterflies garden has  got a terrific facelift
from
> a
> > > new intern who has worked wonders with it.  She even brought her dad
in
> to
> > > help her lay a stone path.  He was still there working on it when I
left
> > > last night after 7.  We also have a new rockgarden to show off, and
the
> > > roof
> > > garden is finally completed.
> > >
> > > And we are having our second plant sale.  The June sale has usually
been
> > > our
> > > least productive - either because we don't have as much merchandise or
> we
> > > have fewer shoppers because they shopped us in May and are spending
June
> > > touring the gardens.  I don't  know for sure.  But we are ready for
all
> > > comers and have lots of plants.  I worked 6 hrs in the nursery on
Sunday
> > > and
> > > every night after work til 9. Yesterday I spent 12 hrs on setting up
and
> > > tidying up - last minute weeding and mulching.  I made lots of new
> signs.
> > > We are introducing a new Daylily, 'Lana's First Love', our exclusive.
I
> > > also made up a display and materials for our Advance Orders Bulb Sale.
> > >
> > > Unfortunately, I work Saturdays, so I went over this morning before
work
> > > and
> > > finished setting up signs and helping the others tag our 689 Special
> > > Selections pots (the plants we grow in the nursery)  The other half of
> the
> > > sale plants dug from the display gardens or from MG's own gardens, or
> seed
> > > grown plants from MGs, and other odds and ends)   looks great, too,
with
> > > improvements to layout.  I'll work in a long lunch hour today and be
> there
> > > when the sale opens.  After work, (I get off at 6) everyone will be
gone
> > > but
> > > I'll go over and pick up all my tables, carts, and materials.  On
Sunday
> > > I'll do a new inventory.  I sure hope there's not much to count.
> > >
> > > Kitty
> >
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