Re: news of the day: t-shirts

> I've looked into bulk mail and
> it isn't really pennies????????  

The bulk rates that I've paid for small mass mailings, as I recall, can
be as little as 16 cents for a letter when I have a min qty to a
specific zipcode. But I think catalogues are on a different, lower,
rate.

Still, I agree that it's not just the postage. The cost of printing a
catalogue, of course will be less per catalogue when larger quantities
are printed, but only to a point. I can get 5000 postcards printed for
$455 (.911 ea), but 20,000 printed for $1355 (.068 ea) But I think it is
smarter to spend the $455 on good prospects instead of blanketing the
universe with trash.


Kitty
> > From: Bonnie Holmes <holmesbm@usit.net>
> > One of my relatives used to work for a company that sent out mail
> order
> > catalogues.  When I complained of the same thing, he explained that
> it was
> > more expensive for a company to delete you than to continue to mail
> out the
> > catalogue...they can mail for pennies.  
> ----------
> 
> That just does not make sense to me.  Mailing costs are only part of
> it - printing costs are pretty heavy; 'course I don't know what that
> catalog was like, but still, even B&W on newsprint ain't free these
> days.
> 
> Yes, it costs something to purge your address list, but it is so hard
> for me to believe that, in this day of computers - this is more
> expensive than printing and postage.  I've looked into bulk mail and
> it isn't really pennies????????  
> 
> Marge Talt, zone 7 Maryland
> mtalt@hort.net
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