Re: sponsorship

**K*@aol.com**

In the ideal world the sales staff do the work. This is a small station  
where everyone wears many hats. 
It seems that the usual model now is for the host to not only organize and  
illustrate that they have talent, but also to back that up with dollars from  
supporters.

The best I have come up with so far is to invite nursery and landscape  
people onto the show as guests and give them the sponsor sheet as they go.   Seems 
rather tacky though.

Kate  Copsey
Garden Writer
_www.katecopsey.com_ (http://www.katecopsey.com/)   

In a message dated 7/25/2008 12:23:28 P.M. Eastern Daylight Time,  
idahogardener@gmail.com writes:

My  question is this: what exactly does the sales staff do at the radio  
station?  Aren't they
supposed to be the experts in getting sponsors?  This came up in 
Boise:.......not with Master
Gardeners, but with another  big, important non-profit....they spent a year 
putting together a plan
for  a fitness program for a TV station, only to have the TV station come 
back and  say, great, now go
get your own sponsors.   

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