Re: sponsorship

**C* U* <c*@sbcglobal.net>**

Perhaps it depends on the size of the station. A local gardener/host  
of a hour-long gardening radio program with interviews and call-in  
questions, recently left the major station where he had been for many  
years for a much smaller station. He is now his own man, but he has  
had to go out and get all of his own ads. He filled up one hour  
fairly quickly. When he gets enough ads, he will be able to broadcast  
a second hour.
Carolyn Ulrich, Chicago
On Jul 25, 2008, at 11:22 AM, Mary Ann Newcomer wrote:

> My question is this: what exactly does the sales staff do at the  
> radio station?  Aren't they
> supposed to be the experts in getting sponsors? This came up in  
> Boise:.......not with Master
> Gardeners, but with another big, important non-profit....they spent  
> a year putting together a plan
> for a fitness program for a TV station, only to have the TV station  
> come back and say, great, now go
> get your own sponsors.
>
> I had a similar thing happen to me about doing a TV show.  I told  
> them, I am the talent, you do the
> sales or no deal.  Maybe they should have the  sales staff to do  
> the gardening show?
>
> Mary Ann Newcomer
> www.idahogardener.com
> www.riverinteractive.com , 94.9 The River Radio
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Carolyn Ulrich, Editor
Chicagoland Gardening

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