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Re: sponsorship

My question is this: what exactly does the sales staff do at the radio station?  Aren't they
supposed to be the experts in getting sponsors? This came up in Boise:.......not with Master
Gardeners, but with another big, important non-profit....they spent a year putting together a plan
for a fitness program for a TV station, only to have the TV station come back and say, great, now go
get your own sponsors.  

I had a similar thing happen to me about doing a TV show.  I told them, I am the talent, you do the
sales or no deal.  Maybe they should have the  sales staff to do the gardening show?

Mary Ann Newcomer
www.idahogardener.com
www.riverinteractive.com , 94.9 The River Radio

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