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Webseed
At 06:55 PM 3/17/2002 -0800, you wrote:
>Dear garden writers:
>
>I have run into a situation on-line that caused me to quickly drop three
>different columns last week. Webseed is now proposing charging writers to
>publish there. Somehow, this seems really backwards to me. THEY want to
>make money from my work but not give me any money in return unless I go out
>and sign up with a bunch of affiliate programs (limited to 5 per page) and
>put up with their commisioned ads on each page of my site.
Hmm, Diana let me suggest you go back and read what has been published by
Webseed. There is the option of signing up for affiliate programmes *if*
you want to but there is no need to do so if you don't want to. (I for one
have no affiliate links on my sites) The way you make money from webseed
is the same way you make money from any other website that is *not* hiring
you directly as a content provider. You sell something. In the case of
Webseed, you can sell ad space, you can sell affiliate ad space or you can
sell content - your own or someone else'. Webseed makes their money by
selling a few ad spaces on your site. In return they provide a free site
and content publication database system. You *can* do it yourself with
your own product and layout distribution but I'm not sure you can do it as
easily; but that's only my .02
Webseed has been in turmoil lately as they search for a working content
distribution system. What's new? :-) The entire web - all content
providers - are trying to figure out how to make money on providing
content. From Audette media to Click-Z to Jay Abraham, the Wz and Suite101
- - everybody is trying to come up with a system that will allow them to
provide content and be paid for it. IMHO - Webseed is simply doing a good
job at recognizing the reality of the web and trying to make it work
without incurring tons of debt.
>What is your take on webseed right now?
Struggling to make a profit but honest about the changes.
>AM I IN THE WRONG HERE? The overseer of webseed just sent out a newsletter
>saying something to the effect that the ones complaining loudest about being
>charged are being the harshest in our criticism. I AM SORRY but a part of
>me feels like he is USING ME to make money for himself. I totally
>understand that everyone needs to make money to keep large communities of
>writers running, but there has to be a way where the revenue is shared with
>the writer without turning us into salesmen too.
Again, if you read the posts, you'll understand that Webseed has less than
half of the ad spaces on each site (the writer has many more opportunities
to make money than webseed) Webseed is not making enough money from the
ads they have to generate enough money from its portion to pay for the
infrastructure. **Not only that but webseed never promised to pay a writer
for content.** They were always about sharing advertising space and
associated revenues. They were always about giving writers control over
their content and providing the ability to sell that content directly to
readers.
Webseed provides an infrastructure for you to make money from. If you
choose to use *that* infrastructure fine - - if you choose to use another
infrastructure such as doing it yourself then that is fine. In both cases,
you'll find yourself having to act as a salesperson to make money. Either
you're selling advertising or you are selling content. My own experience
is that writers are indeed salespeople. You have to sell your product to a
publisher, an agent, a publicist, a reading public. My wife and I were
chatting with one of Canada's best known writers two month or so ago and
she was just getting on the publicity tourboat - to *sell* her latest book
worldwide. She's still doing it - she figure she takes 2 years to write a
book and then 6 months selling it on tours by her publisher. Whether you
like to see yourself in that vein or not - writers have to sell if they
want to succeed and every successful writer will tell you the same if they
are being honest.
In economic terms, somebody has to pay you to write. The reader, yourself
by subsidizing your time by working away from the word processor, a
publisher -- somebody pays you and you have to sell that content. I note
that it is always easiest to subsidize yourself and most writers do.
;-) Like it or not - all small business people (including writers) are
salespeople. IMHO any writer who doesn't think they should sell their own
writing is living in - and being subsidized by - an ivory tower somewhere.
To the point that those who have the smallest sites complain the loudest
and are the most vitriolic - well, you only have to go to the webseed
bulletin board to see this in action. Many of the posts there demonstrate
that many so-called writers (and I'm *not* accusing you of being a
so-called writer) ;-) believe that webseed owes them a free site and free
support and generous payments etc for their "writing". Visiting their
sites disabuses the notion that some of these people are writers in any
sense of the traditional word. Again - no slight to you or your writing -
- only you (and perhaps the gwaa Golden Globe Awards - hey Suzi, there's a
plug) ;-) can be the judge of whether you are a good writer and don't fit
that particular paint brush stroke. Enter your site/writing into next
year's Golden Globes if you are convinced you are a good writer.
</rant warning>
Having said all that - let me point out that no person or institution owes
writers the opportunity to make money. The Internet is creating a sea
change for all publishers and we are moving into the age of every writer
becoming his/her own publisher, running their own publishing
house. Traditional publishers are not making tons of money right now and
the simple counting of pages in your favourite garden magazine will prove
the point.
Garden writers are going to be harder hit than almost any other genre of
writer and the quicker you folks figure this out, the better for your long
term financial security. Gardeners used to read basic magazines to find
"stuff" out. "How deep do I plant XX?" "When can I plant my YY?" All
this stuff is available for free on the Net. It sits there and as the Y
generation become gardeners, these very computer literate people use the
Net as their primary source of information. They do not use print as their
primary source as the boomers did. The boomers may indeed have been the
last cohort to rely on print. My kids (oldest is 27) use the Net as I used
a telephone book - with ease and familiarity.
Get paid to write? All you have to do now is figure out what it is you
are indeed selling. Are you selling content? Voice? Celebrity status?
Whatever??? This is now the question that you have to answer.
Webseed is trying to find a way to allow writers to sell content directly
to readers. I'm playing with webseed as one way of tracking the changes -
to see what works for them - to see what the future of publishing looks
like from that particular point of view. It is only one point of view but
they seem nimble enough to figure stuff out and find a working model. If
they dont - well, it was a glorious ride and interesting experience.
</end rant> :-)
The Net is a fascinating place and it is indeed changing how professional
writers work. I for one am tremendously excited about these changes and am
working to figure them out so I can indeed make money by using the
system. I understand GWAA has charged the newly expanded technology
committee with working towards helping other GWAA members obtain
information about the Net.
"May you live in interesting times" indeed. :-)
Doug
Douglas Green,
Freelance writing: You've got a story to tell - I can write it.
http://www.simplegiftsfarm.com/clips/clipmaster.htm
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