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Re: [GWL]: OK, I'm available



Tom Ogren wrote:

> I'm late at getting into this discussion but I assume it is about the uproar over the novelist, Fay Weldon, who made a deal to include the name of some watch ( a dozen times at least?) in her next book.
>   This sort of thing has been suggested to me many times and I suppose if it is a good product, is it such a sin? I'm not sure really.

They've been doing this sort of thing in films for decades. Watch a good chase scene and you'll see that the car the hero drives is one make and those that crash and burn are all of the competing brand.  The hero will always drink a certain brand of whiskey.

It doesn't hurt anything, as long as the product really suits the character, and  it is certainly preferable to having to skip over pages of cardboard ads in my paperback books. You don't have to skip over anything - painless exposure.

In novels those brand names can do a lot to help develop a character.

In a gardening book it's a bit different. Mentioning a brand name is an endorsement. We would have to be careful to only recommend those products we truly believe in.

And if we accept a fee to mention Scotts somewhere in the book or article, does that mean we must refrain from mentioning other useful products that didn't pay us to include them? Or does that simply make the company who paid for their mention a sucker?
Carol
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