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Re: [GWL]: OK, I'm available

IIRC, Tom Wolfe (or whoever wrote "The Electric Kool-Aid Acid Test" and 
similar hippie works) used brand names for everything. I never wondered 
whether he was being paid for those mentions, but I don't see much 
difference between mentioning brands and getting paid for mentioning brands 
so long as you don't endorse a product for remuneration.  Margaret Lauterbach


>They've been doing this sort of thing in films for decades. Watch a good 
>chase scene and you'll see that the car the hero drives is one make and 
>those that crash and burn are all of the competing brand.  The hero will 
>always drink a certain brand of whiskey.
>
>It doesn't hurt anything, as long as the product really suits the 
>character, and  it is certainly preferable to having to skip over pages of 
>cardboard ads in my paperback books. You don't have to skip over anything 
>- painless exposure.
>
>In novels those brand names can do a lot to help develop a character.
>
>In a gardening book it's a bit different. Mentioning a brand name is an 
>endorsement. We would have to be careful to only recommend those products 
>we truly believe in.
>
>And if we accept a fee to mention Scotts somewhere in the book or article, 
>does that mean we must refrain from mentioning other useful products that 
>didn't pay us to include them? Or does that simply make the company who 
>paid for their mention a sucker?
>Carol
>--
>Virtually Gardening
>http://www.suite101.com/welcome.cfm/virtually_gardening
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