Re: sponsorship

**K* M* <k*@iol.ie>**

I'm all for lack of corruption but not to grab someone with your  
expertise when you are on the doorstep smacks of cutting of the nose  
to spite the face. Money is obviously more easily found in New York  
than in other parts of the world so they can afford to do it. Here in  
Ireland our public broadcasting is supported by a mixture of  
advertising and license fee -  the base is too small for license fee  
alone. RTE have their own marketing department but if I do work for a  
commercial station they would usually ask me for ideas about  
sponsorship - likewise with gardening articles for small local papers  
where nationals do t heir own selling

On 29 Jul 2008, at 16:58, Graham Rice wrote:

> On my local public radio station (WJFF in New York, where I have a
> music show) I am not even permitted to host a gardening show as it is
> perceived as publicising my business and this is not considered
> appropriate. If I ran cooking store or wrote food books I would not
> be able to host a food/cooking show. The management takes a very
> purist view although I have been allowed to host a gardening special
> during the fund drives. I could be a guest on a gardening show and
> the rules state that my name and credentials would be given only at
> the beginning and end of my interview. All underwriting is negotiated
> by the management, though they welcome ideas and contacts from on-air
> hosts and anyone else.
>
> These are very restricting rules... but the board wants to keep the
> station as far away from commercial radio in style as possible.
>
> Graham
>
>
> Website: http://GrahamRice.com
> Blog: http://TransatlanticPlantsman.com
> AHS Encyclopedia of Perennials: http://AHSPerennials.com
>
> NEW - New Plants blog: http://mygarden.rhs.org.uk/blogs/graham_rice/
>
>
>
>> We (the local master gardeners) have a weekly radio show.  it has  
>> been  going
>> about 2 yrs, I think and slowly the listening numbers went up. Now  
>> they  are
>> starting to drop and the station wants us to help get sponsors for  
>> the  show.
>> I know several list members have radio shows, and was hoping that   
>> someone
>> could suggest how to find sponsors.  Do you cold call every nursery
>> in 20 miles
>> or what?
>> Any suggestions would be great,
>> Thanks
>>
>> Kate  Copsey
>> Garden Writer
>> _www.katecopsey.com_ (http://www.katecopsey.com/)
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