Re: sponsorship

**G* R* <g*@tiscali.co.uk>**

Actually... the station is on the southern edge of the Catskills (not 
in the NYC) and serves southern NY and north east PA - and it's tough 
to raise the relatively modest funds we need. But the general feeling 
is that the station should be seen to be untainted thereby making a 
conspicuous contrast with commercial and many commercial-style public 
radio stations. Others with a professional inerest in gardening 
(nursery people, landscapers) are also barred.

Graham

The BritMix, with Graham Rice - British music for New York, 
Pennsylvania and beyond...
Playlists, links to archived shows and more at htttp://TheBritMix.org

Saturdays at 3pm on WJFF - The only Hydro-Powered public radio 
station in the USA
Serving the Catskills, North East Pennsylvania and the Upper Delaware 
Valley Region
On 90.5FM, and streaming live and archived at http://www.wjffradio.org

>I'm all for lack of corruption but not to grab someone with your 
>expertise when you are on the doorstep smacks of cutting of the nose 
>to spite the face. Money is obviously more easily found in New York 
>than in other parts of the world so they can afford to do it. Here in 
>Ireland our public broadcasting is supported by a mixture of 
>advertising and license fee -  the base is too small for license fee 
>alone. RTE have their own marketing department but if I do work for a 
>commercial station they would usually ask me for ideas about 
>sponsorship - likewise with gardening articles for small local papers 
>where nationals do t heir own selling
>
>
>
>
>On 29 Jul 2008, at 16:58, Graham Rice wrote:
>
>>  On my local public radio station (WJFF in New York, where I have a
>>  music show) I am not even permitted to host a gardening show as it is
>>  perceived as publicising my business and this is not considered
>>  appropriate. If I ran cooking store or wrote food books I would not
>>  be able to host a food/cooking show. The management takes a very
>>  purist view although I have been allowed to host a gardening special
>>  during the fund drives. I could be a guest on a gardening show and
>>  the rules state that my name and credentials would be given only at
>>  the beginning and end of my interview. All underwriting is negotiated
>>  by the management, though they welcome ideas and contacts from on-air
>>  hosts and anyone else.
>>
>>  These are very restricting rules... but the board wants to keep the
>>  station as far away from commercial radio in style as possible.
>>
>>  Graham
>>
>  >
>>  Website: http://GrahamRice.com
>>  Blog: http://TransatlanticPlantsman.com
>>  AHS Encyclopedia of Perennials: http://AHSPerennials.com
>>
>>  NEW - New Plants blog: http://mygarden.rhs.org.uk/blogs/graham_rice/
>>
>>
>>
>>>  We (the local master gardeners) have a weekly radio show.  it has 
>>>  been  going
>>>  about 2 yrs, I think and slowly the listening numbers went up. Now 
>>>  they  are
>>>  starting to drop and the station wants us to help get sponsors for 
>>>  the  show.
>>>  I know several list members have radio shows, and was hoping that  
>>>  someone
>>>  could suggest how to find sponsors.  Do you cold call every nursery
>>>  in 20 miles
>>>  or what?
>>>  Any suggestions would be great,
>>>  Thanks
>>>
>>>  Kate  Copsey
>>>  Garden Writer
>  >> _www.katecopsey.com_ (http://www.katecopsey.com/)
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