Re: question about trademarked and registered names

**f*@aol.com**

Interesting thread. I used to work for a very TM & R-conscious bunch, and I was told it was OK to cite TM and R on first reference, then just use the name without them in subsequent text; to use it every time interrupts the flow and annoys the reader.

Companies that insist that you mind their TMs and Rs are simply policing their property, lest they lose it. Aspirin, escalator and zipper were once trademarked names. Someone mentioned Kleenex, and asked how often you see a TM attached to that word. Kimberly-Clark used to run ads in Writer's Digest exhorting authors to do exactly that, with the tagline, "Kleenex says, 'Bless you.'"   

Duane, I like your approach: If reproached, just say, It'll never happen again.

 JF

From: Duane Campbell <dcamp911@gmail.com>
Subject: Re: [GWL] question about trademarked and registered names

Subject: Re: [GWL] question about trademarked and registered names

>So am I supposed to write the following when I discuss, say, the Pink
>Knock Out?
>Pink Knock OutÂ Rose Rosa âRadconâ

Nope. I just write "Knock Out rose" and my readers seem to know what I am 
talking about and what to buy.
And no lawyers yet.

And BTW, if lawyers did intervene, I would just promise never to recommend 
or mention the plant again. I am a law abiding citizen, though to be honest, 
I have occasionally driven over 55 MPH.

Duane Campbell

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